Friday, July 26, 2024
All

Most recent articles by:

Amber Tiffany

Amber brings her experience in B2C and B2B digital marketing and her passion for content to her role as Content Marketing Manager at Invoca. Invoca is the leading inbound call marketing solution that empowers advertisers, agencies and performance networks to track, measure and optimize inbound calls. Learn more about Invoca
Marketing Madness

How Affiliate Marketers Are Scoring 50% Conversion Rates

When you think about affiliate marketing you probably jump to digital tactics like PPC, display, or rewards websites, and lump phone calls in with...
Amber Tiffany -
Specials

Every Company Can Cash in on Pay-Per-Call

Performance marketers are experts in the realm of online activity, lead forms, and clicks, clicks clicks. But while you’re testing, optimizing, and driving more...
Amber Tiffany -
Marketing Madness

5 Amazing Ways to Use Pay-Per-Call to Crush Goals

Performance marketers sometimes feel like they’re losing an uphill battle, and for good reasons. They have to combat perpetual issues of scalability and quality...
Amber Tiffany -
Marketing Madness

What Is Pay-Per-Call and Should I Be Doing It?

We’ve been using traditional media to drive phone calls for a long time. We can all probably recite a phone number from a radio...
Amber Tiffany -
Marketing Madness

From $500K to $32 Million in Revenue with Mobile Search

In 2011, RingRevenue shared the story of Justin Elenburg, a performance marketer who earned over $500,000 in a year. Before it was mainstream, Justin...
Amber Tiffany -

Must read

Adtech

WTF Google: The Cookie Clusterf**k Continues

Google's latest move is a doozy. After years of...
Adtech

#MADWOMEN: From Catwalk Queen to Data Diva

Hold onto your spreadsheets, people, because today we’re talking...
Adtech

Juggling Data and Dodging Drama: Jon Watts’ Media Measurement Marathon

If you’ve ever wondered who’s steering the ship in...
Lawyers Run The World

How Elon Musk is Rewriting ‘The Communist Manifesto’

Ah, the latest episode in the soap opera that...
Marketing Madness

TikTok’s Ad Exodus: Navigating the Murky Waters of Geopolitical Gambles and Shifting Sands

Oh, how the mighty are faltering! TikTok, once the...
Adtech

The AdTech Adventurer: Myles Younger’s Recipe for Success

If the ad tech industry were weather, it’d be...
CTV/OTT Streaming

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

In the bustling, caffeine-fueled chaos of the digital advertising...
Adtech

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

In the sprawling, sandy universe of streaming advertising, the...
Adtech

Google’s Privacy Sandbox: More Like Privacy Litter Box

The IAB Tech Lab’s Privacy Sandbox Task Force just...
Adtech

Decoding the DNA of Incrementality with David Pollet

Welcome to the front row seat of a masterclass...

ARCHIVE

Must Read

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com