Sunday, June 23, 2024

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Amber Tiffany

Amber brings her experience in B2C and B2B digital marketing and her passion for content to her role as Content Marketing Manager at Invoca. Invoca is the leading inbound call marketing solution that empowers advertisers, agencies and performance networks to track, measure and optimize inbound calls. Learn more about Invoca

How Affiliate Marketers Are Scoring 50% Conversion Rates

When you think about affiliate marketing you probably jump to digital tactics like PPC, display, or rewards websites, and lump phone calls in with...

Every Company Can Cash in on Pay-Per-Call

Performance marketers are experts in the realm of online activity, lead forms, and clicks, clicks clicks. But while you’re testing, optimizing, and driving more...

5 Amazing Ways to Use Pay-Per-Call to Crush Goals

Performance marketers sometimes feel like they’re losing an uphill battle, and for good reasons. They have to combat perpetual issues of scalability and quality...

What Is Pay-Per-Call and Should I Be Doing It?

We’ve been using traditional media to drive phone calls for a long time. We can all probably recite a phone number from a radio...

From $500K to $32 Million in Revenue with Mobile Search

In 2011, RingRevenue shared the story of Justin Elenburg, a performance marketer who earned over $500,000 in a year. Before it was mainstream, Justin...

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Knitting Grandmas to Ad Dollars: Reddit’s Big Boy Pants Moment

Ah, Reddit. The digital playground where everyone from knitting...

 Kevel’s Chief Alchemist: James Avery Turns Retail Media into Gold

[youtube https://www.youtube.com/watch?v=2YnBjDZ9ClQ?si=hkPTs9T8NVYRKQ9u&autoplay=1&w=560&h=315] James Avery doesn’t see the world quite the...

Confessions of a Digital Maverick: Dominick Miserandino Unplugged

Dominick Miserandino, a name synonymous with digital strategy, is...

Taking Out the Trash: How Innovators Are Detoxing Adtech

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Marketing Minus the BS: Joe Zappa’s Straight Shooter Tips

Ladies and gents, gather around and let me introduce...

Jeff Green’s Identity Crisis: The Trade Desk Becomes an Ad Network

Hold onto your coffee, The Trade Desk just threw...

The Bullshit AdTech Guru: How to Spot a Fake Expert in a Sea of Snake Oil Salesmen

Adtech is a confusing maze, and let’s not kid...

What the Heck is Federating a Site?

Alright, gather ‘round, because we're about to unravel the...