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Tag:Industry disruption

Hiring & Management

Charting a New Course: Talkdesk Welcomes Neville Letzerich as Chief Marketing Officer

In the ever-evolving landscape of customer experience and contact center solutions, Talkdesk®, Inc. emerges as a trailblazing force, weaving together cutting-edge AI...
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Adtech

Unraveling the Effects of MediaMath’s Bankruptcy on the Advertising Ecosystem

The sudden closure of MediaMath, once considered a pioneer in programmatic advertising, sent shockwaves through the industry. As the demand side platform filed for Chapter 11 bankruptcy, the repercussions were felt not only by the company's employees but also by its clients, who were left scrambling for alternatives to continue their campaigns. MediaMath's financial struggles and missed opportunities to secure a viable acquirer highlighted the precarious nature of the programmatic advertising landscape.
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Latest news

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Fortnite: The Ultimate Playground for Brands and Gamers

There’s a war going on, and it’s not just between the players. It’s a war for attention,...
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The US Ad Industry Dodged the Recession Bullet

The winds of change often blow in unpredictable directions in the world of advertising, and as the...
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Hiring & ManagementPesach Lattin - 0

RethinkFirst Unveils Seasoned SaaS Marketing Executive to Chart a Vision for the Future of Behavioral Health

RethinkFirst, a global health technology company at the forefront of the behavioral health industry, has made a...
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Must read

ARCHIVE

Fortnite In-Game Advertising. How does it Work?

Marketing Madness Pesach Lattin - 0
In-game advertising has become a powerful tool for brands to reach a...
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Nandini Jammi: The Woman Who Cost Breitbart 90% of Its Ad Revenue and Exposed Pubmatic’s Support for Hate Speech and Disinformation

Lawyers Run The World Pesach Lattin - 0
Nandini Jammi is not your typical activist. She doesn’t march on the...
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Who are the Programmatic Scammers?

Adtech Pesach Lattin - 0
A pervasive threat lurks beneath the glossy surface, ensnaring marketing budgets, eroding...
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Must Read

RethinkFirst Unveils Seasoned SaaS Marketing Executive to Chart a Vision for the Future of Behavioral Health

Hiring & Management Pesach Lattin - 0
RethinkFirst, a global health technology company at the forefront of the behavioral...
Read more

The US Ad Industry Dodged the Recession Bullet

Marketing Madness Pesach Lattin - 0
The winds of change often blow in unpredictable directions in the world...
Read more

Fortnite: The Ultimate Playground for Brands and Gamers

Marketing Madness Pesach Lattin - 0
There’s a war going on, and it’s not just between the players....
Read more

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