type here...

Tag:attribution

Marketing Madness

WTF is “Multi-Touch Attribution?”

Multi-touch attribution is a method of marketing measurement that allows marketers to see the value that each touchpoint has on driving a...
Pesach Lattin - 0
Read more
Marketing Madness

Attribution: Where We Were? Where We Are? And Where We Are Going?

At the beginning of the 20th Century John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I...
Todd Ulise - 0
Read more

Latest news

Marketing MadnessPesach Lattin - 0

Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Digital advertising is a massive industry, with global spending on ads surpassing $600 billion in 2022. However,...
Read more
- Advertisement -
Artificial IntelligencePesach Lattin - 0

Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?

"Back to the future" may be an overused cliché, but it couldn't be more apt for the...
Read more
NewsPesach Lattin - 0

Kerry Curran Joins Gen3 Marketing: The Affiliate Marketing World Just Got Smarter

The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent...
Read more

Must read

ARCHIVE

Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

Hiring & Management Pesach Lattin - 0
As Scooter's Coffee celebrates its 25th anniversary this March, the beloved coffee...
Read more

Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Marketing Madness Pesach Lattin - 0
Digital advertising is a massive industry, with global spending on ads surpassing...
Read more

The Morgan Mindset: Navigating the Complex World of Advertising

CTV/OTT Streaming Pesach Lattin - 0
Dave Morgan is a name that any ad-tech enthusiast would be familiar...
Read more

Must Read

Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO

Hiring & Management Pesach Lattin - 0
Exclusive Markets, the multi asset brokerage firm with a global presence, has...
Read more

Frios Gourmet Pops Taps Marketing Expert to Help Them Lick the Competition

Leaders Pesach Lattin - 0
Frios Gourmet Pops, the rapidly growing franchise known for their delicious and...
Read more

The Czar of TCPA Defense: Eric Troutman’s Reign of Litigation Strategy

Lawyers Run The World Pesach Lattin - 0
Eric Troutman, commonly known as “the Czar” in certain legal circles, is...
Read more

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com