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Tag:
attribution
Marketing Madness
WTF is “Multi-Touch Attribution?”
Multi-touch attribution is a method of marketing measurement that allows marketers to see the value that each touchpoint has on driving a...
Pesach Lattin
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2022-05-25
0
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Marketing Madness
Attribution: Where We Were? Where We Are? And Where We Are Going?
At the beginning of the 20th Century John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I...
Todd Ulise
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2017-04-02
0
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Latest news
Marketing Madness
Pesach Lattin
-
2023-03-24
0
Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic
Digital advertising is a massive industry, with global spending on ads surpassing $600 billion in 2022. However,...
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Artificial Intelligence
Pesach Lattin
-
2023-03-24
0
Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?
"Back to the future" may be an overused cliché, but it couldn't be more apt for the...
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News
Pesach Lattin
-
2023-03-23
0
Kerry Curran Joins Gen3 Marketing: The Affiliate Marketing World Just Got Smarter
The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent...
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Must read
Artificial Intelligence
Pesach Lattin
-
2023-03-24
0
Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?
"Back to the future" may be an...
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Leaders
Pesach Lattin
-
2023-03-23
0
Laura Goldberg: The Data-Driven CMO Shaping the Future of Marketing
Laura Goldberg, a seasoned marketer with an...
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