Monday, July 15, 2024

Tag:attribution

WTF is “Multi-Touch Attribution?”

Multi-touch attribution is a method of marketing measurement that allows marketers to see the value that each touchpoint has on driving a conversion. It...

Attribution: Where We Were? Where We Are? And Where We Are Going?

At the beginning of the 20th Century John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I...

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U.S. Origin Claims Should Not be Based Upon Assumptions the Components Obtained from U.S.-Based Suppliers are “All or Virtually All Made in USA”

As noted in a prior post by an FTC Made in USA law fim, manufacturers and marketers cannot simply...
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How Elon Musk is Rewriting ‘The Communist Manifesto’

Ah, the latest episode in the soap opera that is Elon Musk's stewardship of the beleaguered platform formerly known...

TikTok’s Ad Exodus: Navigating the Murky Waters of Geopolitical Gambles and Shifting Sands

Oh, how the mighty are faltering! TikTok, once the golden child of digital ad realms, now finds itself in...

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How Elon Musk is Rewriting ‘The Communist Manifesto’

Ah, the latest episode in the soap opera that...