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Performance Marketing

Marketing Madness

Why Influencer Marketing is A Scam

When Unilever's chief marketing officer Keith Weed called for “urgent action” to clean up the influencer marketing ecosystem, people listened. However, I personally had...
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Performance Marketing

Epic Games to launch a games store that’s more “fair” than Steam

Fortnite developer Epic Games will launch the Epic Games Store, a “digital commerce ecosystem” that’s focused on fair economics and a “direct relationship with...
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Lawyers Run The World

Inside the Arrest of Affiliate Fraud Mastermind Alexander Zhukov

Alexander Zhukov, a Russian national, was apprehended by police after he was indicted in absentia by U.S. prosecutors, according to Arkady Bukh, a New...
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Marketing Madness

Why Is Burger King Hijacking Other Brands With Affiliate Marketing?

  In its latest marketing stunt, Burger King is hijacking other brands' Black Friday digital marketing campaigns by leveraging the affiliate marketing model, an area where spending is...
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Performance Marketing

Online Marijuana Advertising is Ready for 2019

This week MJ Biz Con will be in Las Vegas, and I will be attending – because everything is about marijuana including online advertising....
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Marketing Madness

Partnerize Announces $9M in Additional Funding Led by GP Bullhound

Partnerize, the leading provider of partner marketing software for global brands, today announced $9M in additional investment, at a $127M valuation. The round was...
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Lawyers Run The World

The Main Types of Affiliate Fraud in 2018

Performance marketing brings brands, networks, and affiliates together to drive more traffic and conversions for brand campaigns. While many brands and performance agencies enjoy...
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Lawyers Run The World

$500 Million Android Advertising Scam Busted

A huge scheme to defraud advertisers via android apps has been discovered. A SWATHE of sophisticated bots were able to bypass Google's checks to...
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Lawyers Run The World

Lawsuit Claims Facebook Mislead Video Advertisers

Vegas based social media marketing company Crown Siren is now claiming that Facebook mislead advertisers as early as 2015 about video metrics and then...
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Marketing Madness

Half of Paid Engagement on Instagram is Fake

In a single day's worth of posts that have sponsored or ad tags on Instagram, about 50% are fake engagements, according to data from...
Pesach Lattin -
Lawyers Run The World

Feds Go After Binary Option Scammers

The Securities and Exchange Commission today charged a group of internet marketers who allegedly created and disseminated elaborate rags-to-riches videos to trick retirees and...
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Performance Marketing

Celcom rolls out digital B2B matchmaking platform in Asia

Celcom Axiata has launched Koble, a global digital B2B matchmaking platform, for enterprise customers, enabling them to discover, connect and facilitate business deals with...
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Performance Marketing

Starting Affiliate Marketing?

The affiliate marketing game is still going strong today, despite many claiming that it’s all but dead. While it’s true that a large number...
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Performance Marketing

How to Tap Into Affiliate Marketing for 2019

The global affiliate industry has seen a great change over the last 20 years and, compared to the early adopters, today’s marketers must be...
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