Friday, April 12, 2024

CTV/OTT Streaming

FuboTV Scores Big: Hits $1 Billion in Annual Revenue with Sports-First Strategy

FuboTV, the sports-first virtual MVPD, hit a major milestone in 2022, reaching $1 billion in global annual revenue for the first time. Despite raising...

Out-of-Home Streaming: Atmosphere is a Breath of Fresh Air

Atmosphere is a streaming service that focuses on out-of-home streaming services that lift the mood in bars, restaurants, and other third spaces. The platform...

Digital Video beats Linear TV for First Time Ever

US adults are set to spend more time watching digital video on platforms like Netflix, TikTok, and YouTube than traditional TV for the first...

Can We Finally Say the AOR Model is Dead?

The Agency of Record (AOR) model, which has been a staple in the advertising industry for over 50 years, is facing an existential crisis...

Sling TV Takes a Swing at Free Streaming with Freestream Launch

Sling TV, the virtual MVPD, just dropped a bomb on the streaming world with the launch of Sling Freestream, a completely free ad-supported streaming...

Inside Warner Bro’s Change of Plans for HBO Max and Discovery+

The year 2022 and 2023 will be remembered as a time of interesting and controversial decisions in the entertainment industry. With the recent merger...

GumGum Achieves MRC Accreditation for Verity™ Platform

GumGum, a leading global digital advertising platform, has announced a new accreditation from the Media Rating Council (MRC) for its contextual intelligence platform, Verity™....

Making TV Measurable with Jason Fairchild’s tvScientific

Imagine a world where TV advertising was as accessible and measurable as paid search – that's the world that Jason Fairchild, co-founder and CEO...

Latest news

Corporate Espionage & Martini Mixers: The Adstra-Kinesso Acxiom Affair Unveiled

Let's skip the small talk.  Yesterday, we grazed the surface in our newsletter, dabbling in the initial juiciness of the...

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Ah, the scent of corporate intrigue is wafting down Madison Avenue, where a plot worthy of a prime-time thriller...

The Legend of Sean Black: Navigating the Digital Marketing Cosmos

Welcome to the world of Sean Black, an unconventional wizard of the digital realm whose career zigzags through the...

Must read

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Ah, the scent of corporate intrigue is wafting down...

The Legend of Sean Black: Navigating the Digital Marketing Cosmos

Welcome to the world of Sean Black, an unconventional...

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