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CTV/OTT Streaming

CTV/OTT Streaming

The 5 Ingredients to Make a Successful FAST Channel

1. Focus on Content: To be successful, a FAST Channel must offer good content that appeals to a wide range of viewers. This means...
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CTV/OTT Streaming

OTT Advertising is Growing in Leaps and Bounds

Cord cutting has grown substantially since 2015. Currently, only 56% of Americans report watching TV through cable or satellite, down from 76% in...
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How Advertisers Are Betting Big on Gamers in Q3 and Q4

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Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club

In the ever-evolving world of ad tech, where buzzwords often outshine real innovation, Judy Shapiro stands out as a...
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How Jon Walsh Built Adtech’s Largest Chat Empire (and Shook Up the Job Market)

Jon Walsh isn’t just a name in adtech; he’s a phenomenon. A legend. The kind of figure who has...

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Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club

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