type here...

News

News

Gaming Publisher IGN Acquires Advertising Agency 1TwentyFour

IGN, one of the biggest web publishers of gaming and entertainment related content, has diversified into advertising services with the acquisition...
Pesach Lattin - 0
Read more
Metaverse

Metaverse Awareness Growing Fast but Still Low

If you're not familiar with the term "metaverse," it's time to brush up on your tech lingo. The metaverse refers to...
Pesach Lattin - 0
Read more
CTV/OTT Streaming

David Nevins Exits Showtime as ViacomCBS Consolidates Networks

David Nevins, chief creative officer of Showtime and head of Paramount Global, is set to exit the company at the end...
Pesach Lattin - 0
Read more
Marketing Madness

Instagram is Reportedly Introducing More Ads, and Here’s What That Means for Marketers

It looks like Instagram is about to get a whole lot more crowded—and we're not just talking about influencers and meme...
Pesach Lattin - 0
Read more
Metaverse

Billboards in the Metaverse (are finally here!)

In case you haven't heard, the UK retailer Argos recently teamed up with Ocean Outdoor to launch the world’s first ‘cross-platform Web3...
Pesach Lattin - 0
Read more
Leaders

“The Man Who Sold the World” Joins Ad Net Zero

John Osborn, who stepped down as CEO of OMD earlier this year following a 30-plus year career at Omnicom, has joined...
Pesach Lattin - 0
Read more
News

The Journalism Competition and Protection Act – A Boon for CMOs?

A bill that would let most news outlets collectively negotiate with dominant tech platforms for compensation to distribute their content advanced out...
Pesach Lattin - 0
Read more
Marketing Madness

Apple Music is Taking Over Sponsorship Duties for the Super Bowl Halftime Show in a New Multi-Year Agreement with the NFL

In a new multi-year agreement with the NFL, Apple Music is taking over sponsorship duties for the Super Bowl Halftime Show, an...
Pesach Lattin - 0
Read more
1...678Page 8 of 8

Latest news

Marketing MadnessPesach Lattin - 0

Is Augmented Reality the Future of OOH Advertising?

When you see an outdoor ad that looks like it's been there forever, but the text is...
Read more
MetaverseCatherine D. Henry - 0

Is the Metaverse Dead?

It's official: Apple announced it will not release an AR headset. The market is indeed flooded with...
Read more
LeadersPesach Lattin - 0

Rupert Bedell Named CMO of Paysend

Paysend has announced the appointment of accomplished marketing specialist Rupert Bedell as Chief Marketing Officer.
Read more

Must read

You might also likeRELATED
Recommended to you

Lawyers Run The World

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.
Pesach Lattin - 1
Read more
Marketing Madness

Six Reasons to Use Native Advertising in 2023

Native advertising has become increasingly popular as...
Pesach Lattin - 0
Read more

ARCHIVE

Is Augmented Reality the Future of OOH Advertising?

Marketing Madness Pesach Lattin - 0
When you see an outdoor ad that looks like it's been there...
Read more

Six Reasons to Use Native Advertising in 2023

Marketing Madness Pesach Lattin - 0
Native advertising has become increasingly popular as a way to promote brands...
Read more

Are Your Ads Funding Terrorism?

News Pesach Lattin - 0
While brands are rightly concerned about their advertising showing on sites that...
Read more

Must Read

Six Reasons to Use Native Advertising in 2023

Marketing Madness Pesach Lattin - 0
Native advertising has become increasingly popular as a way to promote brands...
Read more

Does Programmatic Even Work?

Marketing Madness Pesach Lattin - 0
Last week, I had a conversation with Robert Regular—a friend and colleague...
Read more

Dataly Media Accused of Major Scheme to Defraud Advertisers

News Pesach Lattin - 0
In a press release today, Ad security company Confiant claims it has...
Read more

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com