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Revolutionizing the Art of Process Automation: Appian Welcomes Randy Guard as CMO

In the ever-evolving world of technology, one company stands out as a trailblazer in the realm of process automation. Appian Corporation, listed on Nasdaq as APPN, has consistently pushed the boundaries of what is possible in the field of enterprise software. Today, it is our pleasure to announce a new addition to Appian’s already impressive lineup of leaders – Randy Guard, who takes the reins as Chief Marketing Officer (CMO).

Randy Guard is no newcomer to the world of marketing, product strategy, and technology leadership. With a career spanning more than 35 years, Guard brings a wealth of experience and a track record of innovation to Appian. His appointment as CMO is set to take Appian’s global marketing efforts to unprecedented heights, reinforcing the company’s commitment to delivering its end-to-end process automation vision to organizations worldwide.

Guard’s journey to Appian has been nothing short of remarkable. He spent two decades at the helm of SAS, a renowned data and analytics powerhouse. His tenure at SAS saw him steadily rise through the ranks, eventually taking on the role of Chief Marketing Officer for five years. During his time there, Guard played an instrumental role in the marketing of the SAS platform, solutions, and AI offerings, including groundbreaking advancements in machine learning and deep learning.

But Guard’s impressive career doesn’t stop there. Prior to joining Appian, he served as both CMO and Chief Product Officer at Spreedly, a digital payments start-up. At Spreedly, Guard engineered a strategic rebranding effort that transformed the company into a formidable enterprise provider. His innovative marketing and product strategies fueled Spreedly’s rapid growth, underlining his ability to drive success in the technology sector.

Matt Calkins, Founder and CEO at Appian, had this to say about Guard’s appointment: “Randy’s background and his exceptional leadership qualities make him the ideal person to guide our global marketing efforts. His mix of business, technical, and marketing experience will be an impactful addition to the team and company culture.”

What sets Guard apart is his profound understanding of the technology landscape and his knack for crafting narratives that resonate with customers. His ability to articulate and execute marketing visions has been pivotal in the success of companies he’s worked with.

Guard himself is eager to embark on this new journey with Appian, a company he believes is revolutionizing process automation with artificial intelligence. He expressed his excitement by stating, “Appian’s commitment to delivering exceptional value to enterprise customers is well-known in the industry and aligns well with my passion for technology and marketing. He looks forward to working with this talented team to drive growth by helping organizations unlock the full potential of their data and business processes while leveraging AI in a secure, responsible way.”

For those unfamiliar with Appian, the company offers the Appian Platform, which stands as the fastest way to design, automate, and optimize complex business processes. This platform boasts a low-code design experience, coupled with enterprise-grade security, reliability, and scalability for mission-critical applications. Appian’s unified Data Fabric, automation, and process mining capabilities enable organizations to rapidly design new digital software solutions that automate tasks, thus driving efficiency and optimizing business outcomes.

Appian’s innovative approach to enterprise software has not gone unnoticed. They proudly offer an 8-week Appian Guarantee, a testament to their commitment to delivering enterprise applications in record time.

In a world where technology is the driving force behind progress, Appian continues to be a pioneer. With Randy Guard now at the helm as CMO, we can expect even greater strides in the realm of process automation, making Appian a company to watch closely. As they say, the revolution is here, and Appian is leading the charge.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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