In a resounding display of the rapid growth of the advertising landscape, connected TV (CTV) has achieved an unprecedented milestone, with June witnessing a staggering $1 billion in advertising expenditure. These findings, unveiled by Vivvix,… CTV’s Cash Tsunami: Ad Spend Surfs to $1 Billion in June
Where every pixel holds a promise of profit, a sinister underworld thrives – Made for Advertising (MFA) sites. These digital charlatans operate in the shadows, exploiting the vulnerabilities of the advertising industry for their illicit… STOP LYING: No One Wants Made-for-Advertising Sites in their Media Buys
Strategic moves are like pieces on a global chessboard, each calculated with precision to gain an edge: In a surprising yet shrewd maneuver, InMobi, a stalwart in the adtech domain, has announced its acquisition of… InMobi’s Quantum Leap into Privacy Protection: A Strategic Acquisition to Transform the Landscape
Vistar Media, a global frontrunner in programmatic technology for digital out-of-home (DOOH) advertising, made a significant announcement on August 16, 2023. The company proudly introduced the Vistar Academy certification program, aptly titled “Accelerate: Foundations of… Mastering DOOH Jedi Skills: Vistar’s Academy Launches ‘Accelerate’
In the dynamic labyrinth of the financial world, where each move ripples through the currents of capital, the right leadership can make all the difference. Hazeltree, that beacon of treasury and liquidity mastery in the… A Symphony of Expertise and Vision: Hazeltree Welcomes Vlad Berson as Chief Marketing Officer
In the digital realm, forever churning and evolving, offering up new leaders of the virtual frontier. Today, Hootsuite, that omnipresent conductor of the social media symphony, has unfurled its wings to welcome Elina Vilk into… Digital Maestro Takes the Helm: Hootsuite’s New CMO, Elina Vilk, Unveils Vision
In the heart of Campbell, California, a charged energy crackles through the air as the electric vehicle (EV) revolution picks up speed. ChargePoint (NYSE: CHPT), the eminent purveyor of interconnected EV charging hardware and software… From Silicon Valley to Sustainable Highways: Sherice Torres Joins ChargePoint’s Journey
In a seismic report that has sent shockwaves through the advertising industry, AI adtech juggernaut Cognitiv has lifted the lid on the staggeringly high cost of bid shading, a concept that has long eluded the… Shocking Revelations Expose $6.6 Billion Drain Due to Bid Shading: Media Buyers in the Dark
The cinema industry has historically remained anchored in the analog era, showcasing movie trailers and static ads. However, a new trend is emerging that is reshaping the way advertisers connect with audiences on the big… The Evolution of Movie Screen Programmatic Advertising: A Glimpse into the Future of Cinema Advertising
In a strategic move aimed at solidifying its position in the European market, high impact ad specialist Adnami has announced the appointment of Hege Lorvik as Norwegian Commercial Director. This move marks the Denmark-based tech… Adnami Expands Reach into Norway with Key Appointments in European Markets
Consumer Safety Technology (CST), a pioneering leader in safety and detection products and services, has taken a significant step forward by welcoming Cara Whitley as its new Chief Marketing Officer (CMO). Boasting an impressive career… Consumer Safety Technology Appoints Former CENTURY 21 and American Express Executive as Chief Marketing Officer to Drive Brand Growth Strategy
Monetizr, the advertising experience platform, has successfully secured $4 million in a recent fundraising round, led by Change Ventures, a prominent investment firm. Other investors included Techstars and Ludus Ventures, as well as notable angel… Monetizr Secures $4 Million Funding for Game-Changing In-Game Advertising
We currently find ourselves sailing through turbulent waters, but also witnessing the birth of new opportunities. Over the next two years, streaming advertising is set to become a major force, transforming the way brands interact… Streaming Advertising: Embracing Change and Conquering the Next 24 Months
In a shocking revelation, Google, the tech giant known for its search engine dominance and online advertising prowess, is facing a monumental class-action lawsuit alleging that it has defrauded advertisers of billions of dollars through… Tech Behemoth Google Faces Billions of Dollars Lawsuit over Deceptive Ad Practices