In a resounding display of the rapid growth of the advertising landscape, connected TV (CTV) has achieved an unprecedented milestone, with June witnessing a staggering $1 billion in advertising expenditure. These findings, unveiled by Vivvix, a leading ad-research company formerly recognized as Kantar, underscore the escalating dominance of CTV as a preferred platform for advertisers. … Read more
Where every pixel holds a promise of profit, a sinister underworld thrives – Made for Advertising (MFA) sites. These digital charlatans operate in the shadows, exploiting the vulnerabilities of the advertising industry for their illicit gain. There is no ambiguity, no room for doubt – MFA sites are unequivocally fraudulent enterprises that deceive marketers, steal … Read more
Strategic moves are like pieces on a global chessboard, each calculated with precision to gain an edge: In a surprising yet shrewd maneuver, InMobi, a stalwart in the adtech domain, has announced its acquisition of Quantcast Choice – a platform that may hold the key to the kingdom of digital privacy. This acquisition, cloaked in … Read more
Vistar Media, a global frontrunner in programmatic technology for digital out-of-home (DOOH) advertising, made a significant announcement on August 16, 2023. The company proudly introduced the Vistar Academy certification program, aptly titled “Accelerate: Foundations of Digital Out-of-Home.” This groundbreaking initiative aimed to revolutionize the industry by equipping agency and brand marketing teams, as well as … Read more
In the dynamic labyrinth of the financial world, where each move ripples through the currents of capital, the right leadership can make all the difference. Hazeltree, that beacon of treasury and liquidity mastery in the alternative asset management realm, has once again proven its commitment to excellence with the addition of Vlad Berson as its … Read more
In the digital realm, forever churning and evolving, offering up new leaders of the virtual frontier. Today, Hootsuite, that omnipresent conductor of the social media symphony, has unfurled its wings to welcome Elina Vilk into its inner sanctum as the Chief Marketing Officer, or as they put it, the CMO – the digital whisperer who’s … Read more
In the heart of Campbell, California, a charged energy crackles through the air as the electric vehicle (EV) revolution picks up speed. ChargePoint (NYSE: CHPT), the eminent purveyor of interconnected EV charging hardware and software solutions, has just unveiled a new face in its lineup. Sherice Torres, a marketing maestro with a resumé that reads … Read more
In a seismic report that has sent shockwaves through the advertising industry, AI adtech juggernaut Cognitiv has lifted the lid on the staggeringly high cost of bid shading, a concept that has long eluded the comprehension of media buyers. According to the findings of this trailblazing study, the annual hemorrhage of funds attributed to bid … Read more
The cinema industry has historically remained anchored in the analog era, showcasing movie trailers and static ads. However, a new trend is emerging that is reshaping the way advertisers connect with audiences on the big screen – the rise of programmatic advertising in movie theaters. National CineMedia (NCM), a major player in the cinema advertising … Read more
In a strategic move aimed at solidifying its position in the European market, high impact ad specialist Adnami has announced the appointment of Hege Lorvik as Norwegian Commercial Director. This move marks the Denmark-based tech company’s first formal step into the Norwegian market, reflecting the growing trend towards attention-grabbing display and video formats across the … Read more
Consumer Safety Technology (CST), a pioneering leader in safety and detection products and services, has taken a significant step forward by welcoming Cara Whitley as its new Chief Marketing Officer (CMO). Boasting an impressive career trajectory, Whitley’s prior roles at CENTURY 21, American Express, and Hilton Hotels Corporation demonstrate her proficiency in driving marketing innovation … Read more
Monetizr, the advertising experience platform, has successfully secured $4 million in a recent fundraising round, led by Change Ventures, a prominent investment firm. Other investors included Techstars and Ludus Ventures, as well as notable angel investors Ari Paparo, CEO of Marketecture Media and former executive at Google and Beeswax, and Jared Schrieber, Founder of InfoScout/Numerator. … Read more
We currently find ourselves sailing through turbulent waters, but also witnessing the birth of new opportunities. Over the next two years, streaming advertising is set to become a major force, transforming the way brands interact with consumers and ushering in a digital renaissance. So, hoist the sails, grab the helm, and let us set our … Read more
In a shocking revelation, Google, the tech giant known for its search engine dominance and online advertising prowess, is facing a monumental class-action lawsuit alleging that it has defrauded advertisers of billions of dollars through misleading practices surrounding its proprietary TrueView video advertisements. The 26-page lawsuit, filed on July 26, has sent shockwaves through the … Read more