In a strategic move aimed at solidifying its position in the European market, high impact ad specialist Adnami has announced the appointment of Hege Lorvik as Norwegian Commercial Director. This move marks the Denmark-based tech company’s first formal step into the Norwegian market, reflecting the growing trend towards attention-grabbing display and video formats across the continent.
Lorvik’s appointment is part of a broader effort by Adnami to bolster its presence across key European markets. Joining her are Paul Dimmock, who assumes the role of Business Development Director UK, Morten Buus Dahl as VP Sales Denmark, Maria Tagharobi as Agency Sales Manager in Sweden, and Laetitia Mavitidi, the newly appointed Ad Operations Manager based in Denmark.
Adnami, with offices in Copenhagen, Hamburg, Helsinki, London, Paris, and Stockholm, has achieved global recognition for its high impact programmatic advertising solutions. The company’s expansion into the Norwegian market is a strategic response to the increasing demand for captivating and impactful advertising campaigns.
CEO Simon Kvist Gaulshøj expressed his enthusiasm for the company’s European growth and the Norwegian launch, highlighting the strong team cohesion and culture that drives their success. He anticipates that the addition of the five new team members will not only enhance the quality of work but also infuse the team with fresh energy and motivation.
Lorvik, a seasoned professional with over a decade of experience in Norwegian media and technology, brings a wealth of expertise to her role. Having previously served as the country director for Invibes Advertising, she also has a background with Aller Media and the Norwegian Motorsport Federation. In her new capacity at Adnami, Lorvik will focus on cultivating and maintaining robust relationships with Norwegian media agencies, an essential aspect of the company’s growth strategy.
In an interview, Lorvik expressed her excitement about joining Adnami’s expanding team and spearheading the company’s expansion into Norway. Drawing parallels with the growth witnessed in Denmark, Sweden, and other European markets, she anticipates that Adnami’s attention-centric advertising platform will resonate well with the Norwegian audience.
Paul Dimmock, who previously served as Head of Demand at decentralised ad exchange Alkimi, brings a wealth of experience to the UK market. Having worked with industry giants like GroupM and Dentsu, Dimmock has a proven track record of driving impactful programmatic campaigns for clients ranging from adidas to the UK Government.
Morten Buus Dahl, another strategic addition to Adnami’s roster, has a history of forging strong partnerships with publishers and media agencies. His expertise in this domain has been honed through roles at Cavai and Widespace, positioning him well to enhance Adnami’s presence in the Danish market.
Similarly, Maria Tagharobi, who previously held the position of Video Sales Lead at Aller Media, and Laetitia Mavitidi, whose recent tenure was with Join.com, bring unique insights and experiences that are expected to further solidify Adnami’s reputation in their respective markets.
Adnami’s impact-driven programmatic advertising solutions have garnered attention from a diverse portfolio of publishers, agencies, and advertisers. With notable clients such as Amazon, Disney, and Samsung, the company’s expansion into Norway serves as a testament to its commitment to delivering powerful and scalable ad experiences.