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Marketing Madness

FTC Fines TracFone $40 Million for Internet Throttling

TracFone is a popular cell phone service provider that offers pre-paid options for talk, text and web browsing.  Back in 2013 they began offering...
Pesach Lattin -
Marketing Madness

Super Bowl Ads – Biggest Waste of Money for Brands?

For millions of people, the Super Bowl is as much about the advertisements as it is about football.  This is especially true for marketers. ...
Pesach Lattin -
Lawyers Run The World

US Senators Already Pushing Back Against Verizon Supercookie Opt-Out

Verizon Wireless has been using a new type of cookie to help target ads to mobile customers.  The new cookie has been dubbed the...
Pesach Lattin -
Marketing Madness

AdWords Fights Back Against Ad Fraud in 2014

Everyone knows that the various types of ad fraud are a major problem for the digital marketing community.  Whether it is counterfeit ads, ads...
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Marketing Madness

DDoS Attacks Doubled in 2014

For anyone who is running a website of any type these days, one of the biggest threats is a DDoS attack, or Distributed Denial...
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Leaders

What is Lat-Long Targeting from engage:BDR?

Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, CEO of engage:BDR at Affiliate Summit West in Las Vegas. In this interview, discover...
Heather Vale -
Marketing Madness

Major Click Fraud BotNet Reactivates

A botnet known as “ZeroAccess” or “Sirefef” was disrupted and essentially shut down back in 2013 after a number of law enforcement groups were...
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Leaders

Brands Meet Performance Marketing with Acceleration Partners

Where does brand marketing meet performance marketing? Heather Vale of Performance Marketing Insider speaks with Robert Glazer, Founder and Managing Director of Acceleration Partners,...
Pesach Lattin -
Marketing Madness

Native Advertising Expected to get Big Boost in 2015

The Association of National Advertisers (ANA) has recently released the results of a survey that was taken by client-side marketers in the fourth quarter...
Pesach Lattin -
Marketing Madness

Twitter Looking to get Ads in Front of Non-Users

Twitter has been working on coming up with ways to expand their income streams for quite some time.  One of their limitations is the...
Pesach Lattin -
Lawyers Run The World

FCC Announces Date for Net Neutrality Plan

The Federal Communications Commission Chair, Tom Wheeler, took some time for a one on one interview with Gary Shapiro, the Consumer Electronics’ Association CEO,...
Pesach Lattin -
Lawyers Run The World

FTC Warns of Security Risks on Internet of Things

Just as the world of mobile advertising and marketing is starting to really focus on the ‘Internet of Things’ and how they can best...
Pesach Lattin -
Lawyers Run The World

Yelp Gives FTC Great Rating After Case Closed

The FTC has been investigating the business practices of Yelp for quite some time now, but it appears that it is finally coming to...
Pesach Lattin -
Marketing Madness

Bing Banning Plain Text Phone Numbers

In an interesting move, Microsoft’s search engine Bing is going to stop displaying phone numbers in plain text.  This is an update to their...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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