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Marketing Madness

Marketers Over-Purchase Analytic Data

Everyone knows that one of the keys to success in marketing is having the data you need to make the right decisions.  With this...
Pesach Lattin -
Marketing Madness

LinkedIn Launches their Ad Network

LinkedIn has finally launched their own global display network, which will take advantage of their massive user base, and the detailed information they collect. ...
Pesach Lattin -
Marketing Madness

Real-Time Social Search Engine Launching

Wayin, which is a martech firm that has made a name for itself assisting thousands of brands, sports teams, television broadcasters and others display...
Pesach Lattin -
Marketing Madness

Mobile Ad Viewability Standards from Facebook

One of the biggest problems many companies have with investing in digital advertising is that there is so much potential for fraud or ineffective...
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Marketing Madness

Private Label Nutraceuticals Faces Federal Lawsuit

A class-action lawsuit against Private Label Nutraceuticals has been filed in the Central District of California, United States District court against Private Label Nutraceurticals...
Pesach Lattin -
Marketing Madness

More Traditional Ad Firms Moving Toward Digital

Strata Marketing, which is owned by Comcast, recently completed a survey of traditional marketing and advertising companies.  One topic of the survey is online...
Pesach Lattin -
Marketing Madness

Pinterest Bans Affiliate Marketing

Pinterest has become one of the premier social networks, and one that has been very effective for many affiliate marketers.  Unfortunately, according to a...
Pesach Lattin -
Marketing Madness

Twitter Acquires Video Analytics Firm Niche

Twitter has just announced that they have reached a final agreement to acquire Niche, which is a company that provides high quality analytic tracking...
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Leaders

Cost-Per-Install For App Developers

With App Developers getting smarter and smarter about having a ROI on their apps, more and more of them are turning to Cost-Per-Install to...
Pesach Lattin -
Marketing Madness

Apple CEO Tim Cook to Address White House Summit on Hacking

It seems we can’t go more than a few days without hearing of another hacking issue taking place.  Whether it is the nude pictures...
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Lawyers Run The World

Clickbooth Fights Patent Troll Essociate and Wins

On February 11, 2015, the United States District Court, Central District of California granted Clickbooth’s Motion for Judgment on the Pleadings, ruling that the...
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Lawyers Run The World

The POM Decision and Claim Substantiation Standards

On January 30, the D.C. Circuit Court of Appeals held in POM Wonderful, LLC, et al. v. Federal Trade Commission that the FTC did...
Richard B. Newman -
Marketing Madness

OpenX CEO Tim Cadogan and AdFraud

OpenX is an online ad exchange that has seen a lot of success over the past several years.  In 2014 they brought in over...
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Leaders

Click-to-Call Hot for Affiliate Marketing

Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR. In this interview at Affiliate Summit West, discover...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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