Monday, May 19, 2025
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Marketing Madness

Advertising Fraud List Created

The digital advertising industry is taking a big step toward combating ad fraud.  Unlike most other actions that have been taken in recent months,...
Pesach Lattin -
Lawyers Run The World

FTC’s Charges Marketers With Making Unsubstantiated Claims

The Federal Trade Commission has filed a federal court complaint seeking to prohibit Lunada Biomedical, Inc. and its principals from advertising that their dietary supplement...
Richard B. Newman -
Marketing Madness

Opera Making Huge Progress as an Ad Agency

When most people think of Opera they really only think of the web browser, and even that doesn’t get nearly the attention it may...
Pesach Lattin -
Marketing Madness

Collective Gets out of Ad Creation

In a move that was announced this morning, Collective is divesting its Ensemble Dynamic Creative Optimization (DCO) technology to Adobe.  Collective is a leader...
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Email Marketing

Purchase Performance Marketing Traffic with No Risk

How would you like to use an affiliate platform that allows you to bypass heavy testing with no risk? Heather Vale of Performance Marketing...
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Marketing Madness

Affiliate Marketers Investigated By FBI in Facebook Hack

According to sources, agents from the Federal Bureau of Investigation are investigating hacks of Facebook advertising accounts and used them to promote various affiliate...
Pesach Lattin -
Specials

How to Cash in on $1 Billion in Digital Spend from 2016 Campaigns

Even though the presidential election in 2016 is still about a year and a half away, people are already talking all about it.  Candidates...
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Marketing Madness

Exclusive: $100M Facebook Ad Hack Biggest in US History: Two Arrested

This article has been retracted and rewritten. This story replaces an earlier story which named two possible defendants in the case. That story has been...
Pesach Lattin -
Marketing Madness

Dr Oz Attacks Brian Hamilton and Private Label Nutraceuticals

Dr.Oz has had enough of his name being used without permission and has decided to go after Brian Hamilton and Private Label Nutraceuticals (PLN),...
Pesach Lattin -
Lawyers Run The World

Federal Court Adopts Broad Interpretation of Computer Fraud and Abuse Act

Plaintiff American Furukawa Inc. brought Computer Fraud and Abuse Act and related claims against an employee who took a job with a competitor and subsequently spent...
Richard B. Newman -
Specials

How to Bypass Facebook Click Fraud

Though Facebook paid $19 billion to acquire social application WhatsApp, the popular social network still has not fully addressed click fraud, a major threat...
Pesach Lattin -
Lawyers Run The World

FTC Obtains Court Order Halting Deceptive Weight Loss Advertising Operation

The Federal Trade Commission has obtained a court order temporarily halting a California operation that allegedly used millions of illegal SPAM emails, along with bogus weight-loss...
Richard B. Newman -
Marketing Madness

Bad News: 90% of Smartphone Carts are Abandoned

A new report was recently released from MarketLive, which gives a lot of great news for the digital marketing industry.  For one, mobile traffic...
Pesach Lattin -
Marketing Madness

Twitter CEO Happy About Piracy on Periscope

One of the most anticipated, talked about and viewed boxing events in recent history took place over this past weekend.  Floyd Mayweather vs. Manny...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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