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Marketing Madness

WordPress Buys WooThemes

WordPress, or more accurately, the parent company of WordPress, Automattic, is acquiring WooThemes.  The deal, which is estimated to be for more than $30...
Pesach Lattin -
Marketing Madness

Are Mobile Ads Disappearing?

When browsing the web on your PC it is extremely easy to get rid of unwanted advertisements.  There are dozens of free ad blockers...
Pesach Lattin -
Marketing Madness

Former Google Exec Become UK Internet Minister

Joanna Shields has had a long and impressive career in the technology industry.  She has been the head of Bebo (from 2006 until it...
Pesach Lattin -
Specials

How to Repurpose Your Content with Great Results

Everyone knows that ‘content is king’ for driving traffic to your website.  Great content brings people in due to SEO perks, social sharing and...
Pesach Lattin -
Marketing Madness

More Ads on Pinterest Are Coming

Pinterest has been slow to get into the advertising game, but it seems they are ready to ramp that effort up significantly over the...
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Specials

Can Crowd Sourcing Solve Advertising Fraud?

If you are interested in learning more about a new form of fraud which takes advantage of crowd sourcing, there is a recently published...
Pesach Lattin -
Marketing Madness

Another New Anti-Bot Traffic Effort Announced

It seems that 2015 is going to be well-known as a year where the digital advertising industry finally got its act together when it...
Pesach Lattin -
Lawyers Run The World

Revisiting TCPA Compliance

Beginning October 16, 2013, prior express written consent became a requirement for all autodialed/pre-recorded calls and text messages, made and/or sent to cell phones,...
Richard B. Newman -
Specials

The New .sucks Domains are Launching, Should You Register?

Can you imagine how someone must feel about a brand to go and register a .sucks domain? Of course, we in the SEO world...
Pierre Zarokian -
Marketing Madness

Merkle Acquires Periscopix to Enter European Market

Merkle is a US based performance marketing agency that has seen a lot of growth and success in recent years.  While they have up...
Pesach Lattin -
Marketing Madness

Facebook Video Not Really Beating YouTube

There has been a flood of stories and reports recently that say that Facebook is catching YouTube in total number of videos being displayed. ...
Pesach Lattin -
Marketing Madness

BrightRoll Providing Advertisers with Nielsen Digital Ad Ratings

BrightRoll will be expanding their mobile video ad solutions effective immediately.  They are offering access to the highly rated Nielsen Digital Ad Ratings data...
Pesach Lattin -
Marketing Madness

Click-To-Call Converts 30-50%

Here at Performance Marketing Insider we’ve written quite a bit about the importance of using ‘click-to-call’ marketing efforts.  Running ads, for example, that allow...
Pesach Lattin -
Marketing Madness

Bing to Copy Google in Rewarding Mobile Friendly in Search

Google made a lot of waves in the marketing world with their new ‘mobile friendly’ update.  This update made it so sites that were...
Pesach Lattin -
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Streaming’s Big Lie: The Future of TV Is Already Broke

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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

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