Monday, May 19, 2025
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Marketing Madness

BeyondSoft Acquiring Piraeus Consulting for Digital Marketing Analytics Services

Beyondsoft has announced that it will be acquiring Piraeus Consulting for a price up to $7.5 million.  Beyondsoft is a leading IT services company...
Pesach Lattin -
Marketing Madness

Buyable Pins Launches on Pinterest

Pinterest has officially announced that people will be able to go shopping online, directly from their site.  This has been a long expected feature,...
Pesach Lattin -
Leaders

Why Advertisers Need Better Publishers

Better publishers mean better advertising results. Heather Vale of Performance Marketing Insider speaks with Lenny Kwan and Donna Hui, Publisher Development for engage:BDR. In...
Pesach Lattin -
Lawyers Run The World

Ad Scheme Lands Anthony Renfrow in Jail

Anthony Renfrow has pleaded guilty in a California court to one count of conspiracy to commit wire fraud.  During the plea he admitted to...
Pesach Lattin -
Marketing Madness

$22 Million Invested into Jumpshot for Analytics Platform

Jumpshot has just completed their Series A financing round where they secured $22 million from Avast Software.  The company reports that they will be...
Pesach Lattin -
Specials

Understanding Programmatic Options & Choose what Works for You

For marketers around the world, one of the best ways to get the digital ads you want to be displayed where you need them...
Pesach Lattin -
Lawyers Run The World

FCC Chairman Circulates Proposal to Address Open TCPA Petitions

FCC Chairman Wheeler has announced that he is circulating a proposal to address more than twenty backlogged petitions seeking clarity regarding the scope of...
Richard B. Newman -
Leaders

In-Banner Video Produces Positive ROI

Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR. In this interview at Ad:Tech SF, discover what's...
Pesach Lattin -
Marketing Madness

Buy Buttons Coming from Google

Google has just confirmed that they will soon be allowing "buy now" in their advertisements.  To put it simply, marketers will be able to include an...
Pesach Lattin -
Marketing Madness

Matt Cutts Removed from Position at Google

According to industry insiders, Matt Cutts is now gone from his position as Google’s Head of Web Spam. For many people, he’s been the...
Pesach Lattin -
Marketing Madness

Apple Search Engine?

Apple recently announced the launch of “Applebot” which is a web crawling service that operates similar to Google Bot.  The bot will scan through...
Pesach Lattin -
Marketing Madness

Instagram Images Becoming Huge Opportunities for Affiliates

Most marketers today know that Instagram is a great way to drive traffic in many niches.  If yoru products can be photographed in any...
Pesach Lattin -
Marketing Madness

Anti-Fraud for App Installs Launched by Adperio

Adperio has just announced the beta release of their new mobile compliance tool, which is named AppVault.  This tool is set up to help...
Pesach Lattin -
Marketing Madness

Spicely.com Partners with AffiliateManager

Spicely.com is a large organic and allergen free seasoning company.  They manufacturer and distribute over 2000 different types of spices on a regular basis. ...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

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