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Lawyers Run The World

Belgian Government Goes at Facebook

In the latest legal trouble for tech giants in the EU, Facebook is facing investigations and now a lawsuit from the Belgian Privacy Authority. ...
Pesach Lattin -
Marketing Madness

Mobile Anti-Fraud System from AdTheorent

AdTheorent, which is a data-driven mobile advertising company, has officially announced that they are implementing a comprehensive new anti-fraud infrastructure into their platform.  The...
Pesach Lattin -
Marketing Madness

XLMedia to Acquire 54% of Marmar Media to Grow Performance Marketing

XLMedia is a leading digital performance marketing services company and has just announced that they are entering into an agreement with Marmar Media Ltd...
Pesach Lattin -
Leaders

What is Fyber SSP?

Heather Vale of Performance Marketing Insider sat down with Evan Young, Junior Account Manager for Fyber, at Ad:Tech SF. In this interview, discover more...
Pesach Lattin -
Leaders

Flexable CPA Offers with Gus Brito

Heather Vale of Performance Marketing Insider speaks with Gus Brito, Director of Network Development for FlexOffers, at Ad:Tech SF. In this interview, discover what...
Pesach Lattin -
Specials

Facebook: Your Likes Are Worthless

Sponsored by engage:BDR Reach 354 Million Real People Over the last month, the popular social network Facebook has received a lot of criticism since it was...
Pesach Lattin -
Marketing Madness

Twitter CEO Dick Costolo Stepping Down

Twitter’s Chief Executive, Dick Costolo, will officially step down July 1st.  His role will be temporarily filled by Jack Dorsey, who is the current...
Pesach Lattin -
Lawyers Run The World

FTC Targets Social Media Marketers with Guidelines

The Federal Trade Commission (FTC) has just announced a significant update to their FAQ page regarding the endorsement requirements, and it appears to be...
Pesach Lattin -
Lawyers Run The World

TCPA Update: Alabama Court Clarifies Dual Purpose Calls

The Southern District of Alabama recently clarified that the treatment of offers for free goods and services is the same whether the call is...
Richard B. Newman -
Marketing Madness

Beacon Focused Advertising: Verve Mobile Acquires Fosbury

Verve Mobile is a growing firm that has been providing high quality location-based advertising to clients for a number of years.  They have recently...
Pesach Lattin -
Marketing Madness

Time Spent on Posts to Impact Facebook News Feed

Facebook has recently announced a new update that will influence people’s News Feeds.  While it seems like something that should have been a factor...
Pesach Lattin -
Marketing Madness

Twitter Dropping 140 Limit for Direct Messages

Twitter is famous for their 140 character limits, but they are looking to back away from that.  At least for one type of message. ...
Pesach Lattin -
Marketing Madness

MyBuys & Magnetic Merge

Ad retargeting platform, Magnetic, and enhanced personalization agency, MyBuys, merge to become one company.  These two entities were well respected in their own marketing...
Pesach Lattin -
Marketing Madness

Benjamin Spiegel Appointed CEO of MMI Agency

MMI Agency is a Houston based advertising, branding and communications agency that has been providing proven results to their clients for years.  The company...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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