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Monday, June 16, 2025
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Leaders

Stop Overpaying with Facebook Advertising

As more advertisers run to Facebook for more prospective ad opportunities, the cost of ad space continues to increase at a rapid rate. It...
Pesach Lattin -
Leaders

Is Impact Radius the Future of SaS Marketing Technology?

Heather Vale of Performance Marketing Insider talks to Kurt Leingang, Sales Engineer at Impact Radius. In this interview at Ad:Tech SF, discover how their...
Pesach Lattin -
Leaders

What does YTZ Do Exactly?

Zee or Zed? Heather Vale of Performance Marketing Insider talks to Max Dennis from YTZ, a Canadian-based performance network. In this interview at Ad:Tech...
Pesach Lattin -
Leaders

How did W4 Make It?

Heather Vale of Performance Marketing Insider speaks with Mason Wiley, Chief Marketing Officer for w4. In this interview at Ad:Tech SF, find out more...
Pesach Lattin -
Leaders

Log My Calls is now Convirza

Why did Log My Calls convert to Convirza? Heather Vale of Performance Marketing Insider speaks with McKay Allen, Director of Content and Communications for...
Pesach Lattin -
Leaders

Performance Mobile Advertising with Eran Tal

What are the benefits of going "Only mobile... Only performance"? Heather Vale of Performance Marketing Insider talks with Eran Tal, Chairman of ClicksMob, at...
Pesach Lattin -
Marketing Madness

Internet Ad Spend to Surpass TV by 2020

According to a recently released report from ZenithOptimedia, web based advertising continues to grow at a very rapid pace.  While that is not surprising...
Pesach Lattin -
Marketing Madness

Facebook Banned Me for Criticizing The Confederate Flag

I woke up this morning to the news that Facebook had banned me for 30 days from posting because of my viewpoints on the...
Pesach Lattin -
Leaders

Why is Dr.Oz Going After Brian Hamilton?

We've interviewed Brian Hamilton for several years about his business and what diet products are hot right now. However, he became famous most recently...
Pesach Lattin -
Lawyers Run The World

FCC TCPA Rules May Compound Lawsuit Abuse

As recently written about here, FCC Chairman Wheeler recently announced a proposal to address backlogged petitions seeking clarity regarding the scope of the requirements under the U.S. Telephone...
Richard B. Newman -
Marketing Madness

Mobile 20% of Programmatic Ad Spend

Just two years ago mobile made up just 3% of all programmatic ad spend.  According to a recent publication, that number is now over...
Pesach Lattin -
Marketing Madness

Two Studies Say Social Media Closes Sales

A new study from KiteDesk shows that 64% of professional sales people reported that they had closed at least one deal because of social...
Pesach Lattin -
Marketing Madness

Adknowledge Starts Weekly Payments for Publishers

KANSAS CITY, Mo., June 16, 2015 /PRNewswire/ -- AdStation announced its partnership with Payability, an industry leading fast-payment platform. The agreement makes Payability a vital business solution...
Pesach Lattin -
Marketing Madness

Twitter Starts Autoplay Video

Facebook has seen a lot of success with their auto-play video feature, and it seems that Twitter is looking to follow suit.  While they...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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