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Lawyers Run The World

Disclosures: 10 Things All Marketers Must Know

This IS PART ONE in a five part series focusing on Internet marketing and online lead generation compliance.  From weight loss and muscle building...
Richard B. Newman -
Marketing Madness

Report Identifies Most Important Digital Shopping Tools

A recent report published by Epsilon reveals what digital tools are influencing people the most when it comes to shopping and making purchases.  Needless...
Pesach Lattin -
Email Marketing

MailJet Email Marketing Platform Raises $11 Million for Expansion

MailJet, which is an email marketing platform, has just confirmed that they have received $11 Million in Series B funding from investors including Iris...
Pesach Lattin -
Marketing Madness

Study Shows Social Logins Very Popular

While there have been a lot of concerns about the privacy related to using social logins on third party sites, a new study has...
Pesach Lattin -
Lawyers Run The World

FTC Attorney at Affiliate Summit

If you were at the recent Affiliate Summit West, you may have been lucky enough to attend the presentation by former FTC attorney, William...
Pesach Lattin -
Marketing Madness

You Are Publishing Content at the Wrong Time

According to recent data published by TrackMaven, it seems that most people are publishing their content on the wrong days and times for maximum...
Pesach Lattin -
Marketing Madness

SERP Competition Going Crazy

For digital marketers, few things are more important than getting your site to rank well in the search engines.  If you can get your...
Pesach Lattin -
Marketing Madness

New Enhanced LFX Platform Released from Leapfrog

Leapfrog is a digital marketing agency that has been helping to provide their clients with scalable results from end-to-end marketing strategies.  Their proprietary LFX...
Pesach Lattin -
Specials

How to Create a Perfect Checkout Page

No matter what type of product or service you are selling, the checkout page is going to be one of the most important points...
Pesach Lattin -
Marketing Madness

Neverblue Killed for New Branding

Only a few years after Neverblue was bought out of a bankruptcy by the fine folks at GlobalWide Media, it seems that the company...
Pesach Lattin -
Marketing Madness

Bidvest Entering Digital Marketing with Acquisition

BIdVest Media is a part of the Bidvest Group, has purchased a majority stake Retroviral Digital Communications.  Retroviral specializes in using social media to...
Pesach Lattin -
Lawyers Run The World

Amazon Lawsuits Affects Affiliate Marketers

Amazon.com recently had a trademark lawsuit brought against it, saying that their search results can create ‘initial interest confusion.’  The case was won by...
Pesach Lattin -
Marketing Madness

Lead Gen being Tested by Facebook

Facebook has recently announced that they are testing a new ad format that is designed to help improve the lead generation and acquisition process...
Pesach Lattin -
Marketing Madness

Unilever CMO Takes Fraud Public

Anyone who is involved with any type of digital or performance marketing knows that click fraud is a big issue.  Marketers and advertisers have...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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