Tuesday, June 17, 2025
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Marketing Madness

Interesting Information about Your Web Hosting

The vast majority of performance marketers today rely on at least one website to help promote products, build lists and do other activities that...
Pesach Lattin -
Marketing Madness

10 Companies Dominate Programmic Revenue

A new study was recently released from IAB and PwC concerning the state of the programmatic ad industry today.  In the study it was...
Pesach Lattin -
Marketing Madness

Clickbooth Thinking Small is Paying Off Big!

This time last year, just weeks before ASE 2014 I wrote a post about how Clickbooth would begin thinking smaller for its events. Saying...
Click Booth -
Marketing Madness

FTC Announced Lead Gen Workshop

The Federal Trade Commission (FTC) has just announced that they will be holding a workshop titled, “Follow the Lead: An FTC Workshop about Online...
Pesach Lattin -
Marketing Madness

Ad Targeting Criteria with Credit Info?

As marketers, we all know that targeted ads are a great way to improve conversion rates and get the best return on investment possible. ...
Pesach Lattin -
Marketing Madness

Anti-Fraud Pilot Program Launched from TAG

TAG, or the Trustworthy Accountability Group, is an organization that includes many big names from the digital advertising industry.  The focus of the group...
Pesach Lattin -
Specials

Five Tricks Maximize Your Display-Ad Budget

Companies will be spending approximately $23 billion on display ads this year, and by 2019 that number is expected to go up to about...
Pesach Lattin -
Specials

Trick: Get Your Product in Front of Hungry Buyers

For most people, marketing is the work involved with trying to get a product or service in front of an audience that is willing...
Pesach Lattin -
Marketing Madness

UnsubCentral Relaunches

UnsubCentral, which is a company experienced with performance marketing and a leader in email compliance has recently launched a newly redesigned system, in beta...
Pesach Lattin -
Marketing Madness

Ashley Madison Hacked, All User Data Stolen

The personal details of more than 37 million cheating spouses on the website Ashley Madison have been obtained by a hacker group that are...
Pesach Lattin -
Lawyers Run The World

Draft Do-Not-Track Compliance Standard Published

On July 14, 2015, the organization in charge of developing uniform standards for World Wide Web technologies announced the “last call” for a draft...
Richard B. Newman -
Lawyers Run The World

Google Finally gets Win in Privacy Related Court Case

In a case that has been going on since back in 2012, Google has gotten what appears to be a final decision from Federal...
Pesach Lattin -
Marketing Madness

Buy Items Directly from Google

A new mobile feature that has been rumored to be coming to Google has finally launched for a limited ‘experimental’ trial.  The feature is...
Pesach Lattin -
Marketing Madness

Mobile Driving More Sales

When it comes to marketing to users, you have to go mobile as much as possible.  The vast majority of users are at least...
Pesach Lattin -
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Latest news

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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