Thursday, June 19, 2025
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Lawyers Run The World

Bayer Beats FTC in Important Supplement Industry Case

We were alerted to a case by attorney Richard Newman, which was between Bayer Corp and the federal government was just recently unsealed and...
Pesach Lattin -
Email Marketing

Google takes Email Marketing to Next Level

For many years marketers have known that a high quality email list is one of the most important tools in their box to drive...
Pesach Lattin -
Marketing Madness

Netflix & Other Video Streaming Growing in Europe

A recent report has been published by Statista which looks at how video streaming services are doing in the European market.  Netflix is widely...
Pesach Lattin -
Marketing Madness

Google Display Changing to 100% Viewable

Google’s Brad Bender, who is the vice president of Google Display Network’s product management gave a keynote discussion at SMX East, which took place...
Pesach Lattin -
Lawyers Run The World

FTC ‘Asking’ Ad Tech Companies to Address Privacy Concerns

Julie Brill of the FTC recently addressed a conference of the Better Business Bureau’s National Advertising Division.  During the talk she ‘called out’ ad...
Pesach Lattin -
Marketing Madness

Facebook: Adblockers and Fraud No Worry

In the past few weeks it seems that every tech and marketing news source you run into was talking about ad blocking on iOS9...
Pesach Lattin -
Marketing Madness

SEC Bans Fantasy Football

The SEC network is banning fantasy football ads, as the league’s commissioner has declared daily draft games “a form of gambling”. This comes as...
Hannah Shannon -
Marketing Madness

Are AdBlockers for IOS9 Blackmailing Companies?

As we’ve all heard over the past few months, iOS 9 is allowing app developers to make a wide range of different types of...
Pesach Lattin -
Lawyers Run The World

FTC Investigating Google Android

Google is, once again, being investigated by the FTC for ‘antitrust’ actions. This time the FTC is looking into Google’s Android operating system.  The...
Pesach Lattin -
Marketing Madness

Facebook to Allow Users to Block Some Ads

Facebook recently announced a new ‘Ad Settings’ page that allows users to have greater control over what ads they see on their site.  This...
Pesach Lattin -
Marketing Madness

IOS9 to Block Google Analytics?

We’ve all heard a lot about the new iOS 9 update and how it will be allowing app developers to create ad blockers.  Of...
Pesach Lattin -
Marketing Madness

Video Marketing on Facebook

Social networks, such as Facebook, provide platforms which allow for rapid information sharing. Facebook specifically exacerbates the spread of information with algorithms which prioritize...
Hannah Shannon -
Email Marketing

What is the difference between email validation and email verification?

The email list hygiene industry has metamorphosed into two categories. Email validation and email verification. I have written several articles about the two separately...
James Carner -
Marketing Madness

Facebook Now Offers 100% Viewability Ads

Facebook has recently announced a new option for advertisers using their platform. The new option will ensure that they are only charged for advertisements...
Pesach Lattin -
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Latest news

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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