Monday, December 9, 2024

Most recent articles by:

James Carner

James Carner is an Entrepreneur and the Executive President for Verify Rocket LLC. James cut his teeth in the 90’s selling SQL CRM databases for Epicor Software and telephony switches for Lucent Technologies, and for fun, was a producer and publicist for AM 620 The Buzz - Talk Radio. In 2003, James founded Quickie Marketing, Inc. which spawned The Viral Spiral, an internet marketing newsletter with 120,000 subscribers, furthermore birthed eHygienics, an email list cleaning company that recently merged with Monster Clicks LLC. James is interested in private investigation and fluent in American Sign Language. He is the worship leader for Bend Faith Center and a Home Mentor for Habitat for Humanity.

Hiring: Finding the Cause Before the Symptom – Part 1

Hiring is an art and finding the right person for the job isn’t as simple as it seems. Every business owner has hired someone...

These Words Can Hurt Your Business Growth

I read an interesting article about about certain phrases we commonly use and how they can “drive you crazy”. In example, “Think outside of...

The Ultimate Checklist to Choose an Email Verification Vendor

There are many reasons a company is looking for email verification services. Most of the time, it’s for form pages when a prospect fills...

Has Email Marketing Died?

Far from it people! In fact, it’s making a huge comeback and here’s why. Social media marketing kicked into high gear back in 2008...

Get Back into Email Marketing

A few years ago, many email marketers left the commerce to explore social media avenues. Some made money, but most did not. Lately, we...

Can Bounces Kill Your Deliverability?

The name “Return Path” is technical jargon for a “Bounce”. Some would argue this phrase is incorrect because the terms have different origins and...

What is the difference between email validation and email verification?

The email list hygiene industry has metamorphosed into two categories. Email validation and email verification. I have written several articles about the two separately...

This Group Can Kill Email Marketers

Wikipedia defines news.admin.net-abuse.email, NANAE, as a Usenet newsgroup devoted to the discussion of the abuse of email systems, specifically through spam and similar attacks....

Must read

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope...

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy,...

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

Let’s talk about The Trade Desk (TTD) and their...

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

PubMatic has officially stepped into the lion’s den, announcing...

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...