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Marketing Madness

Major Increase in Programmatic Advertising for YouTube

Programmatic advertising continues to be the ‘quiet leader’ in the advertising world.  It is used by most companies but it really doesn’t get nearly...
Pesach Lattin -
Marketing Madness

DigitizelQ Acquired by KSIX Media

DSIX Media has just completed the acquisition of the lead generation company, DigitizelQ.  DigitizelQ will continue to run under the established brand name, at...
Pesach Lattin -
Marketing Madness

Study: Click-to-Call Mobile Ads up to 60 Times More Effective

In the past few years mobile display ads have gone from barely a blip on the digital ad reports to one of the most...
Pesach Lattin -
Marketing Madness

Samantha Brachat Named New Head of AffiliateWire

AffiliateWire, which is the affiliate marketing division of the ecommerce company RevenueWire, has just announced that Samantha Brachat is joining the team as the...
Pesach Lattin -
Marketing Madness

Constant Contact Bought for $1.1 Billion

One of the larger email marketing platforms, Constant Contact, is being acquired by Endurance International Group for about $1.1 Billion.  Endurance International Group is...
Pesach Lattin -
Marketing Madness

Skimlinks Affiliate Network Partners with Publishers for Ad Targeting Benefits

When it comes to ad targeting most people feel that they need to turn to the big players like Facebook, Google, Amazon, Twitter and...
Pesach Lattin -
Marketing Madness

Study: 80% of Brands Ignore Social Media Customers

Marketers using social media have a direct line of communication to their customers.  Sadly, however, according to a recent study the vast majority of...
Pesach Lattin -
Lawyers Run The World

Native Advertising Compliance – What Marketers Must Know

This is PART TWO in a five part series focusing on Internet marketing and online lead generation compliance. The native advertising landscape is rapidly evolving...
Richard B. Newman -
Email Marketing

Study: When to Plan Your Black Friday Email Blasts

With ‘Black Friday’ right around the corner it is time to figure out exactly what you’re going to do to get your piece of...
Pesach Lattin -
Marketing Madness

Facebook Launches New Ad Unit for Slow Connections

When planning an advertising campaign most marketers don’t give a second thought to the speed of the internet connection used by those who will...
Pesach Lattin -
Marketing Madness

Holiday Sales Predicted to Break Record & Hit $83 Billion

Adobe has just released information about their predictions for the 2015 holiday season, and it is certainly looking good.  Their Digital Index 2015 Holiday...
Pesach Lattin -
Marketing Madness

Why Should You be Using Vimeo for Video Marketing

Video marketing is one of the best ways to get your product or service in front of potential customers.  There have been many studies...
Pesach Lattin -
Lawyers Run The World

FBI Says to Pay Hackers Extortion?

Ransomware is one of the fastest growing types of malware out there today.  While there are many different examples, they all work in a...
Pesach Lattin -
Marketing Madness

Twitter Launches Brand Hub to Target Marketers

Understanding what customers and potential customers are saying about a brand is essential when it comes to digital marketing.  In an effort to make...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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