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Lawyers Run The World

“Picking Off” TCPA Class Plaintiff Strategy Nullified by SCOTUS

Campbell-Ewald Co. v. Gomez, U.S., No. 14-857. On January 20, 2016, the Supreme Court ruled in a 6-3 opinion by Justice Ruth Bader Ginsburg that...
Richard B. Newman -
Marketing Madness

New Programmatic “Header” Bidding Launched

Many websites use a system known as ‘waterfall’ bidding where any ad inventory on their site is first offered to one potential purchaser and...
Pesach Lattin -
Marketing Madness

iAd App Network Shutting Down

Apple has just announced that they will be shutting down their iAd App Network effective at the end of June, 2016.  The system has...
Pesach Lattin -
Marketing Madness

Affiliate Traction Acquired by eBay Enterprise Marketing Solutions

eBay Enterprise Marketing Solutions has recently announced that they are acquiring the international performance marketing firm, Affiliate Traction.  The specific details regarding the amount...
Pesach Lattin -
Marketing Madness

Microsoft to Buy Mobile Ad Network?

If you are a company with billions of dollars in cash reserves that has attempted, and largely failed, to get into the mobile ad...
Pesach Lattin -
Marketing Madness

ABestWeb Finally Closes after Long Death

Abestweb.com, once what was the top affiliate marketing forum on the internet, has finally closed. The owners Penton, which bought the site a few...
Pesach Lattin -
Marketing Madness

Twitter Killing 140 Character Tweets

The feature that made Twitter famous, their 140 character limit, is slated to get a huge update in the coming months.  Reports are saying...
Pesach Lattin -
Marketing Madness

Cisco Hates “Digital Marketing”

Digital marketing has been a term that has been used to describe any type of marketing efforts that take place primarily online.  This would...
Pesach Lattin -
Marketing Madness

Display Advertising Beating Search in 2016

A new report from eMarketer suggests that 2016 is likely going to be the year that display ad spend in the US finally outpaces...
Pesach Lattin -
Marketing Madness

Clickbooth – Affiliate Network No More

I just got back from the Clickbooth party at the HardRock's Private Exclusive Suites. Shared a couple drinks with some amazing old friends, and...
Pesach Lattin -
Lawyers Run The World

FTC Fines Lumosity $2 Million Shitty Brain Tests

One of the most popular (and most marketed) online services of the past few years has been Lumosity.  This company has been running ads...
Pesach Lattin -
Lawyers Run The World

FTC Official Guidelines to Native Ads Released

Native advertisements have become extremely popular in recent years because they can be so effective.  Unfortunately, unless done properly, they can also be quite...
Pesach Lattin -
Lawyers Run The World

FTC Fines App Developers for Child Violations

The FTC has just announced that they have reached a settlement with two entertainment app developers for violations of the COPPA (Children’s Online Privacy...
Pesach Lattin -
Marketing Madness

2015 Was the Year of Video & 2016 Is Looking Even Better

Brands that used video for their marketing efforts in 2015 saw some exceptional results.  Even when compared to text based content the video ads...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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