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Marketing Madness

FTC Recommending NOT to Change Password Frequently?

One of the first things people are taught when it comes to staying safe online is that they need to change their password regularly. ...
Pesach Lattin -
Marketing Madness

How to Improve Phone Conversions

There have been dozens of reports and studies over the past couple years talking about how effective click to call and other phone based...
Pesach Lattin -
Marketing Madness

Online Reviews Affect Offline Shopping

The term ROBO has been around for several years now.  It was coined by Yahoo and means, “Research online, Buy Offline” which is one...
Pesach Lattin -
Marketing Madness

YouTube Success Takes Time & Effort

Whether you’re trying to become the next YouTube superstar or you just want to drive traffic and sales through a YouTube channel, you need...
Pesach Lattin -
Lawyers Run The World

Will Jeremy Johnson Beat the Feds?

Today the prosecution rested in the Jeremy Johnson case.   Bottom line is that Wells Fargo has no losses from the shell companies Johnson...
Frank Orange -
Email Marketing

Infographic from Instiller will Improve eMail Marketing Efforts

Everyone knows that email marketing is one of the best and most effective ways to generate sales for a business.  Doing your email marketing...
Pesach Lattin -
Marketing Madness

Rick Del Rio’s LimeLightCRM Sell To Salt Payments For Over $20 Million

Congratulations to Rick Del Rio of LimelightCRM for selling to Salt Payments for a reported $20,000,000.00.   For the better part of the past 5...
Frank Orange -
Lawyers Run The World

FTC Focus Turns to Deceptive Use of Search Terms

Section 5 of the Federal Trade Commission Act prohibits ‘‘unfair or deceptive acts or practices in or affecting commerce.” Traditionally, the Commission has focused...
Richard B. Newman -
Lawyers Run The World

Medical App to Pay FTC $150,000

The FTC has been trying to crack down on medical related apps over the past year, with quite a bit of success.  They have...
Pesach Lattin -
Marketing Madness

AOL to be Focused on Mobile Video in 2016 (And You Should Too!)

Recent surveys show that the vast majority of marketing experts agree that most consumer engagement is occurring on mobile apps.  In addition, video is...
Pesach Lattin -
Lawyers Run The World

Survey: 72% of Marketers are Victims of Fraud

Performance Marketing Insider launched a survey this month to discover what exactly was happening in the trenches with marketers in regards to fraud and...
Pesach Lattin -
Lawyers Run The World

$75 Billion A Year Lost in Fraud. Smarten Up.

$75 Billion is lost per year in ad fraud/waste.  We define “lost” as: spent with no possibility of seeing any return.  The digital marketing...
James Wallace -
Lawyers Run The World

Clickbooth Attacks Fraud – Learn from the Industry Giant’s Compliance Team

Operating in the Performance Marketing arena since 2002, Clickbooth has seen countless changes in our industry.  One constant that will forever remain is the...
Kristin Clarke -
Marketing Madness

Free Advanced Audience Analytics Tool Launched from News360

News360 has been using an advanced analytics tool internally for years to help track and optimize data for their six million users.  They have...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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