The Federal Trade Commission announced it has sent 45 warning letters to marketers about unsubstantiated claims that their products and therapies can treat or...
There has been a lot of discussion in social forums, blog posts and conference sessions about the use of the term affiliate and/or partner marketing. 'Affiliate vs Partner' was even the Keynote panel session at Affiliate Summit West this year - and even that was inconclusive.
Success by Health, a Nevada corporation that markets and sells coffee products as the foundation of an overall harmonious lifestyle brand, recently caught the...
Influencer marketing is now a multi-billion-dollar industry used by big brands and small businesses alike. The release of the new guideline which outlines the marketing...
In February 2019, the Federal Trade Commission brought its first case challenging fake paid reviews on an independent retail website. In settling the agency’s...
Spies? Check. Condescending? Check. Baffling policies? Check and double-check. It's time for another round of "Wait Until You Hear What Facebook Did Now."
On any...
Remember when marijuana ads showed up in your social media feeds? That was so 2016. Today the major platforms—Facebook, Instagram, Twitter—impose strict rules around...
When Unilever's chief marketing officer Keith Weed called for “urgent action” to clean up the influencer marketing ecosystem, people listened. However, I personally had...
Cyber criminals based primarily in Russia hijacked ads on Pornhub to infect viewers' computers with malware, causing millions of dollars in damages, according to...