Friday, July 11, 2025

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5 Reasons Why CMOs Must Take Holidays and Turn off Their Phone

The first reason is that the holidays provide a much-needed break from work. We are often so focused on work and meeting deadlines that we don't have time to relax and recharge. Holidays give us a chance to step away from work and enjoy time with family and friends. This break can be refreshing and help us avoid burnout.

The Role of the CMO is Constantly Changing – Here’s What You Need to Know to Stay Ahead of the Curve

If you're thinking about a career in marketing, or if you're currently working as a marketing executive, it's important to know that the...

Keira Krausz Joins Purple Innovation as Chief Marketing Officer

Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure® Mattress," today announced the appointment of...

How will CTV Evolve in 2023?

Connected TV (CTV) is one of the most rapidly evolving platforms in the advertising world. In just a few short years, it has transformed...

Why Elon Musk’s Twitter Takeover Bid May Be Doomed

According to a new report from Insider, many of Musk’s equity partners, who agreed to back Musk’s original $44 billion offer for Twitter,...

What Facebook’s Struggles with Employee Buy-in Tell Us about the Metaverse

On Monday, Platformer's Casey Newton detailed Zuck's struggles to get employee buy-in on the metaverse. In one survey, only 58% of Meta employees said...

Decentraland Claims Only 8,000 Daily Active Users, Working to Widen Tracking

Decentraland Claims 8,000 Daily Active Users, Working to Widen Tracking Decentraland, a Web3 "metaverse" built on selling 90,000 plots of virtual land, claims to...

How CMOs Can Respond to Shifting Privacy Regulations

With states passing their own privacy legislation and companies being fined for alleged violations of existing laws, the privacy landscape has shifted under marketers'...

New CRO to Drive Revenue and Growth for Disruptive Mobile Marketing Platform Bubbl

Bubbl, the world’s first hyper mobile ‘out of app’ marketing platform, has appointed Taz Hossain as Chief Revenue Officer (CRO). In the newly created...

Time to Close the Door on Open Programmatic?

If you're a CMO, you might want to sit down for this one. Bloomberg Media will stop serving open-market third-party programmatic display advertising on...

Attention is the New Visibility

With attention metrics and technology starting to gather pace in the industry, the time is now for marketers to improve the ad experience for...

Why CMOs Should be Paying Attention to Convergent TV

If you're a CMO, there's a good chance you've been hearing a lot about "Convergent TV" lately. But what is it? And why should...

Apple Music is Taking Over Sponsorship Duties for the Super Bowl Halftime Show in a New Multi-Year Agreement with the NFL

In a new multi-year agreement with the NFL, Apple Music is taking over sponsorship duties for the Super Bowl Halftime Show, an announcement from...

How Important is Social Proof to Social Consumers in Broad Social Media Networks?

Your social proof is the element of conversation that verify your brand. From customer and client testimonials to media interviews and even contributed content,...

Latest news

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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