Keira Krausz Joins Purple Innovation as Chief Marketing Officer


Purple Innovation, Inc. (NASDAQ: PRPL) (“Purple”), a comfort innovation company known for creating the “World’s First No Pressure® Mattress,” today announced the appointment of Keira Krausz as its Chief Marketing Officer, effective November 1, 2022.

Krausz replaces Patrice Varni, who stepped down to pursue other interests. Krausz will report to the CEO and oversee all aspects of the company’s marketing efforts, playing a key role in supporting Purple’s future growth plans.

Krausz is a proven Direct-to-Consumer marketer with significant brand management experience. Most recently, Krausz served as Chief Marketing Officer of HealthPlanOne, a digital health distribution platform. Prior to that, Krausz was Chief Marketing Officer for the then NASDAQ-traded Nutrisystem, Inc., where her responsibilities spanned online and offline consumer acquisition and retention marketing initiatives across North America. Earlier in her career, Krausz served in various marketing roles of increasing responsibility at Time Warner Cable and Primedia.

Krausz earned her B.A. from Syracuse University and her M.B.A from Fordham University Graduate School of Business Administration.

In her new role as CMO of Purple, Krausz will oversee all aspects of the company’s marketing efforts and play a key role in supporting Purple’s future growth plans.

Reporting to the CEO, she will be responsible for leading the strategy and execution of all marketing initiatives across brand advertising, demand generation, public relations, creative/design and customer acquisition/retention programs both online and offline. In addition, Krausz will lead reporting/analytics efforts to ensure alignment with business objectives as well as partner with cross-functional teams such as product development, legal/compliance and finance on specific projects related to Purple’s growth initiatives.

“We are thrilled to have Keira join our executive leadership team,” said Robert DeMartini, CEO of Purple Innovation, Inc. “Her appointment comes at a pivotal time for our company as we continue to invest in high impact growth initiatives aimed at driving sustainable long-term shareholder value.”

Ms. Krauzz has significant experience in direct-to-consumer marketing and brand management and will be a valuable asset to the team at Purple Innovation as the company looks to continue its impressive growth trajectory in the coming years.

What's your opinion?