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Vericity, Inc. (Nasdaq: VERY), a leading provider of technology enabled life insurance products and distribution, has announced the hiring of Melissa Balsan as Executive...

Before the advent of retail media networks (RMNs), advertisers had to reach audiences through expensive and highly fragmented channels; channels that were not only...

CyberWeek 2022 was predicted to be a fluctuating shopping season, but many retailers still met, or exceeded, last year’s numbers.  Overall, among the top categories...

Did you know that partnership marketing is one of the fastest-growing marketing strategies out there? In fact, it's expected to grow by more than...

In the age of eCommerce, consumers are kin In fact, we've heard it said so many times that it's almost become tiresome.  But the truth is...

Launching an online streaming video service to compete with Netflix was once thought of by investors as having a huge potential upside. However, the tide has turned as the market has become so competitive that making money can take years and in the meantime you could burn through billions in cash.

While brands are rightly concerned about their advertising showing on sites that promote white supremacy and terrorism, they may be surprised to learn that...

One thing that more Affiliates should consider before they join an Affiliate program is what their chances of making revenue with one program over...

According to a survey of 500 American adults fielded by Pollfish on Tuesday, more than half—49%—agree with the decisions made by big brands to...

Walmart reported higher earnings in its third quarter this week. All revenue increased by 30% between the second and third quarters, but that's only...

The Currency Council was created to make TV advertising more fair and transparent by setting prices. It is made up of advertisers who are...

The world has changed a lot since the dawn of digital advertising. When we started using digital measurement, it was all about clicks and impressions. We...

I want to sometimes introduce technologies that many CMOs and marketers may not know or use in their advertising mix. I've found that Pay-Per-Call...

The growth of FAST has been staggering.  It's hard to get a sense of how FAST services are really doing by their published subscriber...