Meet Mary Gilbert, a trailblazer in the B2B marketing industry with almost 30 years of experience under her belt. As the Chief Marketing Officer (CMO) of Folloze, a buyer experience platform that helps marketers build personal relationships at scale, Mary has become an expert in leading digital transformation and navigating the ever-changing market landscape. Throughout … Read more
In the age of digital marketing, it’s essential for brands to be able to connect with their customers in a meaningful way. That’s where Tal Klein, CMO at Relay Network, comes in. With his expertise in digital engagement, Tal has helped countless brands enhance their social media feeds to drive more online brand engagement with … Read more
As Scooter’s Coffee celebrates its 25th anniversary this March, the beloved coffee brand is not just looking back on a storied history of serving delicious brews but is also gearing up for an ambitious, nationwide expansion. With a mission to become the #1 drive-thru specialty coffee franchise system in the nation, Scooter’s Coffee is ready … Read more
Glossier, the beauty brand known for its millennial and Gen Z appeal, is entering a new era of revitalization as it welcomes three new faces to its all-women executive leadership team. The company recently announced the promotion of Kleo Mack to the role of chief marketing officer. Mack, who previously held the position of senior … Read more
In July 2022, Netflix announced a partnership with Microsoft that was expected to generate billions in advertising revenue for the streaming giant. However, sources report that Netflix is now considering alternative options for its advertising technology, including the possibility of in-housing its ad tech. Netflix has hired high-profile expert advisors to explore its options, with … Read more
Pluto TV is the largest FAST (Free Ad-supported Streaming TV) platform globally, with over 80 million monthly active users in the US alone. But what makes Pluto TV stand out from the rest of the streaming services in the Paramount universe is EyeQ, its premium video advertising platform. EyeQ was created to make it easy … Read more
GumGum, the contextual first, global advertising platform, has announced that it is upgrading its ad exchange to include enhanced brand safety protection through Verity™, its proprietary and accredited contextual intelligence platform. The move positions GumGum as the first 100% brand safe exchange in the digital advertising industry. While this move is being touted as a … Read more
VideoAmp, a leading advertising measurement platform, has hired former Nickelodeon executive Jenny Wall as its Chief Marketing Officer, a newly created position. Wall, who has a proven track record in pairing data-driven performance marketing with genuine storytelling, will oversee brand and marketing strategy for VideoAmp as the company seeks to ink more major clients. VideoAmp … Read more
NotCo, the Chilean-based food tech company that has revolutionized the plant-based food industry with its patented AI technology named Giuseppe, has announced the hiring of Fernando Machado as its Chief Marketing Officer. Machado, a well-respected marketer, and industry veteran, known for pushing creative boundaries to drive business growth, brings his decades of experience to NotCo, … Read more
Influencer marketing has evolved to a new level as virtual influencers are becoming more popular among brands and consumers. The market was valued at $16.4 billion in 2022 and it has more than doubled since 2019, according to Statista. Virtual influencers are entirely digital beings typically made to look human so followers can experience a … Read more
The news spread quickly through the tech industry and beyond. Mark Zuckerberg, the billionaire tech tycoon and CEO of Meta Platforms, had quietly abandoned his grand plan for the metaverse, the immersive virtual world that was supposed to be the Next Big Thing. There was no press release, no big announcement. Just a few hints … Read more
Wunderkind, the performance marketing solution that has been a go-to for brands, publishers, and advertisers, is set to soar higher with the appointment of a new Chief Executive Officer, Bill Ingram. The company has been delivering guaranteed revenue and top-notch performance for its clients for some time now, and with Ingram’s 30 years of experience … Read more
FuboTV, the sports-first virtual MVPD, hit a major milestone in 2022, reaching $1 billion in global annual revenue for the first time. Despite raising prices and tacking on extra fees, FuboTV executives reported encouraging early churn trends, and they rebuffed concerns over increased sports competition from fellow vMVPD YouTube TV. In North America, FuboTV saw … Read more
Snapchat is introducing a chatbot named “My AI” that will be powered by OpenAI’s latest version of ChatGPT. The goal is to make the bot available to all of Snapchat’s 750 million monthly users, but initially, it will only be available to paying Snapchat Plus subscribers. Snap CEO Evan Spiegel believes that AI chatbots will … Read more