Sunday, May 5, 2024

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Adotat Staff

ADOTAT: Where brilliance meets marketing magic! Our team of marketing aficionados is here to make your brand shine. With 30,000+ C-level subscribers, we're the go-to online advertising publication for Chief Marketing Officers. Join us as we redefine the art of captivating audiences and turning heads in the world of marketing and advertising. Together, we'll make your brand the talk of the town!

Ming Tsai’s “Roofie” Recipe: A Dash of Controversy and a Side of Backlash

Boston's culinary scene has recently been sizzling with drama - and not the kind you might find in a well-stocked pantry. Celebrity chef Ming...

Rob Armstrong Stripes Up as Zebra Technologies’ New Chief Marketing Officer

Zebra Technologies, a company that provides solutions and partners for businesses to deliver a performance edge, has announced the appointment of Rob Armstrong as...

Mary Gilbert: Revolutionizing B2B Marketing with Folloze Buyer Experience

Meet Mary Gilbert, a trailblazer in the B2B marketing industry with almost 30 years of experience under her belt. As the Chief Marketing Officer...

Tal Klein: The Wizard of Digital Engagement

In the age of digital marketing, it's essential for brands to be able to connect with their customers in a meaningful way. That's where...

Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

As Scooter's Coffee celebrates its 25th anniversary this March, the beloved coffee brand is not just looking back on a storied history of serving...

Glossier’s Glam Squad: Meet the All-Women Exec Team Revamping the Beauty Brand

Glossier, the beauty brand known for its millennial and Gen Z appeal, is entering a new era of revitalization as it welcomes three new...

Is Netflix Dropping Microsoft Advertising?

In July 2022, Netflix announced a partnership with Microsoft that was expected to generate billions in advertising revenue for the streaming giant. However, sources...

Pluto TV’s EyeQ: The Future of Holistic Streaming Advertising

Pluto TV is the largest FAST (Free Ad-supported Streaming TV) platform globally, with over 80 million monthly active users in the US alone. But...

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Roblox’s Year of Scale: How Ads Became the Name of the Game

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Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

Welcome to the jungle, otherwise known as IAB NewFronts...

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Excited to share a deeply touching and insightful episode...

Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

In a headline-grabbing announcement that has tongues wagging across...

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Welcome to the raucous arena of digital advertising, a...

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Oh, to be an advertiser in the frenzied, fragmented...

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

If you've ever wondered who's really pulling the strings...