Wunderkind, the performance marketing solution that has been a go-to for brands, publishers, and advertisers, is set to soar higher with the appointment of a new Chief Executive Officer, Bill Ingram. The company has been delivering guaranteed revenue and top-notch performance for its clients for some time now, and with Ingram’s 30 years of experience scaling tech start-ups and driving product development and growth, it is poised to reach even greater heights.
Ingram’s previous roles at Cheetah Digital, Adobe, Sybase, and Omniture, where he helped to build and lead top-tier SaaS organizations, has prepared him for his role as CEO at Wunderkind. His appointment comes at a time when the company is experiencing a surge in growth and revenue, with major milestones achieved in 2022. Wunderkind secured $76M in Series C financing, a 34% year-over-year revenue gain, and expanded its global reach by opening offices in Australia, Canada, and the Netherlands.
In his role as CEO, Ingram is expected to take Wunderkind’s products and services to new heights while maintaining its industry-leading revenue guarantee. He will focus on expanding the company’s product suite for leading publishers to engage consumers in a non-intrusive manner that fosters increased brand visibility and qualified engagement. Additionally, he will lead the team towards ensuring that Wunderkind’s solutions continue to help advertisers reach their priority audiences while delivering a quality user experience across a network of premium publishers.
Wunderkind’s success in helping its clients achieve more than $1B in directly attributable revenue during the 2022 holiday season, despite a challenging macroeconomic climate, is a testament to the company’s prowess in the performance marketing industry. The company has added several premium publishers and global retailers to its client roster, including Rag & Bone, Refinery29, JLo Beauty, Uniqlo, e.l.f. cosmetics, Swatch, and Outdoor Voices.
Stephen Collins, Wunderkind’s Board Chairman, has expressed confidence in Ingram’s leadership, industry expertise, and success in scaling global technology organizations, stating that he believes it will bring a new era of growth and success for Wunderkind’s customers, partners, and employees alike.
Ingram’s vision for the company is to transform channels once perceived as top- and middle-of-funnel into significant revenue drivers. As he leads Wunderkind’s all-star team into a new chapter of strategic innovation and proliferation, the company is poised for continued acceleration in 2023 and beyond.