As Scooter’s Coffee celebrates its 25th anniversary this March, the beloved coffee brand is not just looking back on a storied history of serving delicious brews but is also gearing up for an ambitious, nationwide expansion. With a mission to become the #1 drive-thru specialty coffee franchise system in the nation, Scooter’s Coffee is ready to build on its already impressive foundation of nearly 600 stores in 28 states.
The appointment of Malorie Maddox as the new Chief Marketing Officer (CMO) is set to further bolster Scooter’s scalability and brand recognition. Maddox brings with her a wealth of experience across multiple industries, making her a valuable addition to the Scooter’s Coffee team.
Maddox’s primary focus will be executing marketing initiatives that support franchisees’ customer engagement and growth while staying true to the Scooter’s Coffee brand promise: “Amazing People, Amazing Drinks… Amazingly Fast!” Her leadership will extend across brand management, field marketing, digital, social media, and other marketing initiatives. Eager to contribute to Scooter’s culture and Core Values of Integrity, Love, Humility, and Courage, Maddox aims to build strong internal and external relationships throughout the organization.
Maddox’s 20-year background as an award-winning journalist, investigative reporter, news producer, and on-air anchor has laid a solid foundation for her success in marketing and communications. After transitioning from news to the insurance industry, she held an executive role at Blue Cross Blue Shield Nebraska as Chief Marketing, Communications and Strategy Officer. Her experience leading high-performing teams, driving enterprise strategy, and creating award-winning marketing campaigns make her an ideal fit for Scooter’s Coffee’s ambitious growth plans.
Founded in 1998 by Don and Linda Eckles in Bellevue, Nebraska, Scooter’s Coffee has built its reputation on roasting only the finest coffee beans at its Omaha headquarters. The company’s success can be attributed to its unwavering commitment to its original business principles and four core values: Integrity, Love, Humility, and Courage.
The U.S. coffee market is a formidable $48 billion-a-year, recession-resistant industry, and Scooter’s Coffee is poised to make its mark as the leading drive-thru specialty coffee franchise system. With the addition of Malorie Maddox as CMO, the company is well-equipped to continue its nationwide growth and deliver amazing customer experiences for years to come.