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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Five Red Flags that Your Social Media Team is Failing

Social media is a powerful tool to build relationships with your customers and attract new ones. But if you're not careful, your business can...

Pesach Lattin - 2022-12-19

Leaders

Fangoria Scares Up Amir Moini as First Chief Marketing Officer

Fangoria is bringing on Amir Moini as their first Chief Marketing Officer. In this newly created role, he'll be tasked with driving brand engagement...

Pesach Lattin - 2022-12-19

CTV/OTT Streaming

Dive into the Audigent and Experian Partnership

This week audigent announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s...

Pesach Lattin - 2022-12-16

CTV/OTT Streaming

FuboTV hit With CyberAttack During WorldCup

FuboTV was hit by a cyber attack Wednesday during a World Cup semifinal match, but service was restored quickly and there's no evidence of...

Pesach Lattin - 2022-12-15

News

Carla Vernón made CEO of Honest Company

From Amazon.com to General Mills, Carla Vernón has proven herself a leader in the digital-native space. Now, as CEO of The Honest Company, she's...

Pesach Lattin - 2022-12-15

News

Bill that Bans TikTok on Federal Phones passes Senate

The U.S. Senate has passed a bill to block federal employees from using TikTok on government-owned devices, Reuters reported. The bill still needs to be...

Pesach Lattin - 2022-12-15

Leaders

Red Acre Brings in Laoura Salveta as Chief Marketing Officer

Laoura Salveta, BridgerPay’s former Head of Marketing, has joined payment and compliance solutions provider Red Acre as its Chief Marketing Officer (CMO). Salveta left BridgerPay...

Pesach Lattin - 2022-12-15

News

IAB Adds Pam Zucker and Jack Koch to Team

The Interactive Advertising Bureau (IAB) has made two appointments to its senior team. Pam Zucker has been appointed as senior vice-president, chief strategy officer, while...

Pesach Lattin - 2022-12-15

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Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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Does Sex Still Sell in the Age of Digital Marketing?

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