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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Leaders

Jessica Friedeman Joins LifeMD as Chief Marketing Officer

LifeMD, Inc. (NASDAQ: LFMD) today announced the appointment of Jessica Friedeman as Chief Marketing Officer. Friedeman succeeds Stefan Galluppi, who continues as LifeMD’s Chief...

Pesach Lattin - 2023-01-04

Marketing Madness

How Retail Media Networks Are Growing the Funnel

Before the advent of retail media networks (RMNs), advertisers had to reach audiences through expensive and highly fragmented channels; channels that were not only...

Pesach Lattin - 2023-01-03

Metaverse

Why Did the Metaverse Fail in 2022?

The Metaverse. For a while there, it was all anyone could talk about. In October, Facebook reorganized its mission statement and changed its name to "Meta,"...

Pesach Lattin - 2023-01-03

Marketing Madness

Mercedes-Benz Launches First AR Activation During College Football Game

Mercedes-Benz is going to try something new. They want to make their electric cars look like they're racing around the stadium during a college...

Pesach Lattin - 2023-01-03

Marketing Madness

Chipotle First Restaurant to Promote Physical Activity Through Augmented Reality

Chipotle Mexican Grill is launching a Snapchat lens to encourage people to maintain healthy habits, and it will reward those who participate with free...

Pesach Lattin - 2023-01-03

Marketing Madness

Five Red Flags that Your Social Media Team is Failing

Social media is a powerful tool to build relationships with your customers and attract new ones. But if you're not careful, your business can...

Pesach Lattin - 2022-12-21

Marketing Madness

Deep Dive into CyberWeek 2022

CyberWeek 2022 was predicted to be a fluctuating shopping season, but many retailers still met, or exceeded, last year’s numbers. Overall, among the top categories...

Pesach Lattin - 2022-12-20

Leaders

Sotheby’s Bids High with Gareth Jones Hire as Chief Marketing Officer

Sotheby’s has hired online marketeer Gareth Jones as its new chief marketing officer. As part of that strategy, Sotheby’s has also launched The Sotheby's Metaverse, a...

Pesach Lattin - 2022-12-20

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