Sotheby’s has hired online marketeer Gareth Jones as its new chief marketing officer.
As part of that strategy, Sotheby’s has also launched The Sotheby’s Metaverse, a peer-to-peer venue for secondary sales, with transactions executed on the Ethereum and Polygon blockchains. The company said it is “committed” to the digital art and collectibles community.
Jones will report to Sotheby’s chief executive officer Charles Stewart and work with members of the executive team on a global marketing strategy to support the sales calendar. His responsibilities include deepening engagement with clients and growing audiences, as well as deploying research and data analytics “to create a unified best-in-class client experience to bring our industry-leading suite of offerings to life,” Sotheby’s said.
Before coming to Sotheby’s, during his nearly three-year tenure at Farfetch, his responsibilities were broad and included digital performance and demand generation investment; CRM and the scaling of data driven personalization; strategy and insights; marketing experiences and channel diversification; brand and content, and media sales.
