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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

WTF is the Dark Funnel?

Have you heard of the "dark funnel"? It's a term used in the world of digital marketing to describe the unknown path that leads...
Pesach Lattin -
Marketing Madness

Five Ways Artificial Intelligence will Change Marketing in 2023

Artificial intelligence has long been recognized as a tool for making the world around us a better place. These machines can speed up your...
Pesach Lattin -
Leaders

Melissa Balsan Becomes Vericity Inc’s Newest Chief Marketing Officer

Vericity, Inc. (Nasdaq: VERY), a leading provider of technology enabled life insurance products and distribution, has announced the hiring of Melissa Balsan as Executive...
Pesach Lattin -
Marketing Madness

Why is Text Messaging (SMS) Growing in 2023?

Are you looking for a way to get your customers to interact with you more? If so, we might have the answer. We know that when...
Pesach Lattin -
Marketing Madness

Inside the TikTok Scandal

It's becoming more and more clear that TikTok may not be able to stay in the US. A new report says that ByteDance, the Chinese...
Pesach Lattin -
Marketing Madness

Understanding Efficient Vs. Thorough Shoppers in 2023

When it comes to customers, there are two types of shoppers: the thorough shopper and the efficient shopper. Typically, the thorough shopper exhaustively researches multiple...
Pesach Lattin -
News

Kessler Group is now Onboard Partners

The Kessler Group is getting a new name. As of today, the company has rebranded to Onboard Partners. While keeping their 40 years of history...
Pesach Lattin -
CTV/OTT Streaming

Andrew Bennett to Lead Living Room Device Business

Amazon has just announced the creation of a single unit for third-party living room device business development and partner marketing for its Prime Video,...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
Adtech

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
Adtech

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
Marketing Madness

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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