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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Leaders

Jonathan Winters named CMO of Snowprint Studios

Snowprint Studios are set to bring in a new chief marketing officer in the form of Jonathan Winters. A former staffer at Miniclip, Winters served...
Pesach Lattin -
Marketing Madness

Is Augmented Reality the Future of OOH Advertising?

When you see an outdoor ad that looks like it's been there forever, but the text is all new, it's because it has! Outdoor ads...
Pesach Lattin -
Leaders

Rupert Bedell Named CMO of Paysend

Paysend has announced the appointment of accomplished marketing specialist Rupert Bedell as Chief Marketing Officer. Rupert Bedell joins Paysend after nearly five years as VP...
Pesach Lattin -
Marketing Madness

Dataly Media Accused of Major Scheme to Defraud Advertisers

In a press release today, Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate...
Pesach Lattin -
Marketing Madness

Does Programmatic Even Work?

Last week, I had a conversation with Robert Regular—a friend and colleague of mine who I have known for over 25 years. We talked...
Pesach Lattin -
Marketing Madness

Six Reasons to Use Native Advertising in 2023

Native advertising has become increasingly popular as a way to promote brands and products online. It allows advertisers to blend in seamlessly with the...
Pesach Lattin -
Marketing Madness

Leslie Berland named CMO of Peloton

Former Twitter executive Leslie Berland has been named Chief Marketing Officer at Peloton Interactive Inc (PTON.O), the once high-flying connected fitness equipment company said...
Pesach Lattin -
Marketing Madness

Twitter’s Revenue Crashes 40%, Musk Plans Possible Bankruptcy

Twitter is facing a crisis in its core ad business, as more than 500 of the platform's top advertisers have paused spending since Elon...
Pesach Lattin -
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Recipients of FTC warning letters and notices of penalty...
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 2024: Goodbye Impressions, Hello Attention

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Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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