Rupert Bedell Named CMO of Paysend


Paysend has announced the appointment of accomplished marketing specialist Rupert Bedell as Chief Marketing Officer.

Rupert Bedell joins Paysend after nearly five years as VP Marketing EMEA at American Express, where he oversaw huge digital acquisition growth, whilst overhauling the credit card provider’s digital channels.

At American Express, he led a team of 100 employees with an annual budget of $75 million. Achievements include increasing new digital accounts by over 400% in 3 years, record acquisition growth in 2021, surpassing plan by 173%, taking UK to #1 performing market for Amex business.

Abdul Kerimov, Co-Founder and Executive Chairman of Paysend, said: “Rupert brings huge experience of marketing to Paysend. We are now a genuinely global business enabling consumers in 175 countries to benefit from market leading money transfer services and I look forward to Rupert now contributing to our further success. I am delighted to welcome him to the executive team.”

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