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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Lawyers Run The World

Litagation: Inside The Programmatic Fraud System

As the world moves forward in the digital age, digital advertising continues to surge in value, with digital ad spending expected to exceed $571...

Pesach Lattin - 2023-01-27

Marketing Madness

Is Your Company Committing Clickfraud?

According to Trey Vanes, the head of marketing at click fraud protection service Polygraph, click fraud has become so common that it is now...

Pesach Lattin - 2023-01-27

News

Inside the Vastflux Ad-Scam

Security researchers at Human Security recently uncovered a widespread attack on the online advertising ecosystem that has impacted millions of people and defrauded hundreds...

Pesach Lattin - 2023-01-27

News

IAB Chief Blames “Extremists” for Attempting to Destroy Ad Industry

David Cohen, CEO of the Interactive Advertising Bureau (IAB), has accused "extremists" of attempting to cripple the advertising industry in America. Speaking at the...

Pesach Lattin - 2023-01-27

Marketing Madness

How Brands Are Using In-Game Advertising

Video games have come a long way from the arcade and console games of the past. The evolution of technology has brought about a...

Pesach Lattin - 2023-01-27

Marketing Madness

Digiday’s Article on The Trade Desk is Pure Clickbait

Recently, Digiday published an article with a headline that could only be described as clickbait-worthy: "How The Trade Desk went from media agency BFF...

Pesach Lattin - 2023-01-27

Marketing Madness

Iron Source Provides In-Game Advertising: Examples that Have Worked

In-game advertising is becoming an increasingly popular way for brands to reach audiences, and one of the companies leading the charge in this field...

Pesach Lattin - 2023-01-27

Marketing Madness

Fortnite In-Game Advertising. How does it Work?

In-game advertising has become a powerful tool for brands to reach a specific target audience and increase visibility. One of the most popular platforms...

Pesach Lattin - 2023-01-27

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Leaders2025-01-15

Pesach Lattin

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Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

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ARCHIVE

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

8 Billion and Counting? The Real Deal with X’s Video View Numbers

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Pesach Lattin

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