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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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Meta Revenue Drops

Meta Platforms, the parent company of Facebook and Instagram, saw its revenue dip 4% year-over-year in the fourth quarter of 2022, marking the third...

Pesach Lattin - 2023-02-02

Marketing Madness

GM and Netflix Partner for Electric Vehicles

As the world continues to look for ways to transition from fossil fuels to electric power, General Motors (GM) and Netflix have come together...

Pesach Lattin - 2023-02-02

Marketing Madness

Using Ebooks for Demand Generation

eBooks have become an increasingly popular tool for businesses looking to generate demand and attract new customers. They offer an opportunity to provide value...

Pesach Lattin - 2023-02-02

Marketing Madness

Inside the War Between the IAB and AMA

In recent years, data privacy has become a highly debated topic in the advertising industry, with tech companies like Google and Apple introducing policies...

Pesach Lattin - 2023-02-02

News

Jimmy John’s Serves Up MILFs with Yung Gravy

It looks like Jimmy John's and Yung Gravy are bringing a new twist to this year's Valentine's Day celebrations. They've partnered up to release...

Pesach Lattin - 2023-02-02

Marketing Madness

Terence Kawaja Compares Advertising Agencies to Cockroaches

Terence Kawaja, CEO of Luma Partners, gave a controversial presentation at the 4A's Decisions conference, where he compared agencies to cockroaches. During the presentation,...

Pesach Lattin - 2023-02-02

Marketing Madness

Leveraging Customer Data to Enhance Marketing Campaigns

Marketing is a constantly evolving field, and with the rise of technology, marketers now have access to a wealth of customer data and insights. From...

Pesach Lattin - 2023-02-02

Marketing Madness

Dennis Yu’s “Dollar-a-Day” Strategy: Revolutionizing Demand Generation Marketing

The world of marketing and advertising has evolved rapidly in the digital era, where consumers are more informed than ever before. Demand generation, a...

Pesach Lattin - 2023-02-01

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