It looks like Jimmy John’s and Yung Gravy are bringing a new twist to this year’s Valentine’s Day celebrations. They’ve partnered up to release a limited edition red velvet cookie and promote it in a reality show-style ad that’ll leave you saying, “I can’t believe this is real.”

For those unfamiliar with the term, Yung Gravy refers to the moms he admires as “MILFs,” a label that has been around for the past 20 years. But Jimmy John’s is putting a new spin on it, with the acronym standing for “Moms I’d Like to Feed.” And what better way to feed them than with their new sweet and savory red velvet cookie?

It’s not just the cookie that’s causing a stir though, it’s the ad campaign that’s got everyone talking. Parodying “The Bachelor,” Yung Gravy offers select women, ranging in age from their 40s to 70s, a red velvet cookie instead of a rose. With his confident personality, Yung Gravy declares, “If you give a MILF a cookie, she’s going to ask for Gravy.”

While some may find this label disrespectful, others see it as endearing. Either way, the ad has sparked a fan reaction that can be best described as a mix of disbelief and laughter.

However, despite the attention the ad has received, feedback on the actual cookies has been positive, with one reviewer calling them “nice and soft,” and rating them a “7.1 out of 10.”

So whether you’re a fan of Yung Gravy, or just looking for a sweet treat for your Valentine’s Day celebration, Jimmy John’s and their limited edition red velvet cookie is worth checking out. And for those who are part of Jimmy John’s Freaky Fast Rewards program, you can unlock even more benefits by trying the cookie.

Now, excuse me while I go download the Jimmy John’s app and try out this cookie for myself.

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