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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Red Ventures vs. Red Lines: The Fall of CNET’s Integrity

Once a trusted source for tech news and product reviews, CNET has lost its ethical compass since being acquired by Red Ventures in 2020....
Pesach Lattin -
Email Marketing

Mailchimp Strikes Again: Another Data Breach Leaks Info of 133 Customers

It seems like the Atlanta-based email marketing and newsletter service, Mailchimp, is having a hard time keeping its customers' data secure. The company has...
Pesach Lattin -
Performance Marketing

How to Beat Affiliate Fraud in 2023

Affiliate marketing is a lucrative and growing industry, but as its popularity grows, so too has the problem of fraud in the industry. In...
Pesach Lattin -
Marketing Madness

The Importance of Measuring OOH Campaigns

Out-of-home (OOH) advertising is a powerful way to reach audiences in the physical world, but it can be challenging to measure its effectiveness compared...
Pesach Lattin -
Metaverse

How Bad is Crime in the Metaverse?

The metaverse, a virtual world that combines aspects of the physical and digital world, has the potential to change the way we interact with...
Pesach Lattin -
Leaders

Who is Julia Goldin, the Chief Marketing Officer of Lego?

Julia Goldin is a seasoned marketing executive who is currently serving as the Chief Product and Marketing Officer of the LEGO Group. In this...
Pesach Lattin -
Metaverse

Can the Metaverse Survive the Recession?

As the world faces the looming possibility of a recession, one industry that's been on the rise for the past few years is the...
Pesach Lattin -
CTV/OTT Streaming

Reels Monetization: A Work in Progress for Meta

Meta, the parent company of Facebook and Instagram, remains focused on improving the monetization of its short-form video content platform Reels. Despite continued user...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

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Lawyers Run The World

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A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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