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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

CTV/OTT Streaming

GumGum Achieves MRC Accreditation for Verity™ Platform

GumGum, a leading global digital advertising platform, has announced a new accreditation from the Media Rating Council (MRC) for its contextual intelligence platform, Verity™....

Pesach Lattin - 2023-02-09

News

Biden Wages War Against Big Tech’s Data Collection Practices in SOTU

President Biden is taking a strong stance against targeted advertising in his upcoming State of the Union address. He plans to call for strict...

Pesach Lattin - 2023-02-07

Marketing Madness

In-Game Advertising: The Future of Marketing or a Bust?

The world of video games and advertising has changed dramatically in recent years, with big brands and marketers taking note of the massive success...

Pesach Lattin - 2023-02-07

News

Google Launches Bard, Its AI Chatbot Challenger to ChatGPT

Alphabet CEO Sundar Pichai announced the launch of Bard, Google's new conversational artificial intelligence (AI) service, in a blog post on Monday. The test...

Pesach Lattin - 2023-02-07

CTV/OTT Streaming

Making TV Measurable with Jason Fairchild’s tvScientific

Imagine a world where TV advertising was as accessible and measurable as paid search – that's the world that Jason Fairchild, co-founder and CEO...

Pesach Lattin - 2023-02-07

Leaders

The Farris Factor: Revolutionizing Marketing

Amanda Farris, CEO and Founder of LinkUnite, is a rising star in the performance marketing industry who is leaving her mark on the business...

Pesach Lattin - 2023-02-06

Marketing Madness

Money Ball: Diamondbacks Score Big with Jersey Sleeve Advertising

The Arizona Diamondbacks are making a big play in the advertising game. The Major League Baseball (MLB) team recently announced a multi-year deal with...

Pesach Lattin - 2023-02-06

Marketing Madness

The Hispanic Advertising Industry Thrives Despite the Ad Recession

The advertising recession that hit many tech giants and media companies in the fourth quarter of 2022 has created concerns in the industry, with...

Pesach Lattin - 2023-02-06

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ARCHIVE

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

Fortnite In-Game Advertising. How does it Work?

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