Sunday, May 18, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Data Axle’s Trophy Cabinet Overflowing With 18 Award Wins

Data Axle, the big data behemoth, is sweeping up more awards than a Hollywood A-lister. The company has just announced that it has bagged...

Inhale the Future: Young Living Taps Carlile as New Chief Marketing and Digital Officer

Young Living Essential Oils, a company known for its high-quality oil-infused products, has announced the appointment of Steve Carlile as its new Chief Marketing...

MixMode AI Taps Cybersecurity Trailblazer Karen Buffo as CMO

MixMode Inc. has announced the appointment of cybersecurity industry veteran Karen Buffo as Chief Marketing Officer. In her new role, Buffo will establish a...

Accelya Takes Flight with New Chief Marketing Officer

Accelya, a global provider of technology solutions to the travel industry, has announced the appointment of Tom Erskine as its new chief marketing officer....

Tee-rific News for Golf Fans: Edel Golf Welcomes Expert Marketing Chief

Edel Golf, the premium golf equipment manufacturer that has been making waves in the industry with their innovative products, has just made a major...

KPIs That Actually Matter: A Guide to Programmatic Advertising Success

The world of programmatic advertising can be overwhelming, with a seemingly endless array of metrics to choose from. It's easy to fall into the...

Daniel Barber: Championing Data Privacy in the Digital Age

As consumers continue to move more of their lives online, the need for robust data privacy practices has become increasingly important. With data breaches...

FARFETCH Hires Marketing Maverick Nick Tran as CMO

FARFETCH, the global platform for the luxury fashion industry, has made headlines with its recent hiring of controversial marketer Nick Tran as Chief Marketing...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...