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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Hiring & Management

Solar-March Brings Two Decades of Marketing Magic to Graduate Hotels

Graduate Hotels has just announced their new Chief Marketing Officer, and it seems they’ve hit the jackpot with their latest hire. Michaella Solar-March brings...

Pesach Lattin - 2023-05-03

Marketing Madness

Google’s Real-Time Bidding Auctions: The Future of Ad Buying

On October 31, 2023, Google Ads is set to introduce real-time bidding auctions for apps, marking a major departure from the "waterfall buying" approach....

Pesach Lattin - 2023-05-02

Hiring & Management

Saucy Move: Papa Johns’ New CMO to Spice up Customer Experience

Papa Johns, the world-renowned pizza chain, has named Mark Shambura as its new Chief Marketing Officer in a bid to revamp its brand strategy...

Pesach Lattin - 2023-05-02

CTV/OTT Streaming

FreeCast Taps TV Industry Veteran Gary Engel as New Chief Marketing Officer

In the ever-evolving landscape of home entertainment, FreeCast has made a strategic move to bring on a new executive hire to bolster its marketing...

Pesach Lattin - 2023-05-02

Marketing Madness

WTF is Intrinsic In-Game Advertising all About?

In recent years, video games have become increasingly popular, with millions of people around the world actively engaging in virtual spaces. As the number...

Pesach Lattin - 2023-05-02

Marketing Madness

Inside the FTC’s Crazy Crackdown

The Federal Trade Commission (FTC) issued Notices of Penalty Offenses and cover letters to close to 700 advertisers of over-the-counter drugs, homeopathic products, dietary...

Pesach Lattin - 2023-05-02

Marketing Madness

Amazon’s Ad Business is a Cash Cow, and It’s Udderly Fantastic

Amazon is one of the world's largest companies, with operations spanning across various industries. One of its most promising business segments is advertising. The...

Pesach Lattin - 2023-05-01

Marketing Madness

The Attention Economy: Why It’s the Future of Advertising

Attention metrics are proving to be one of the best metrics for certain online advertising. With the rise of digital advertising, capturing audience attention...

Pesach Lattin - 2023-04-28

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