Wednesday, May 15, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Shane Graper Believes in Hybryd Marketing? Is He Going Green?

I'm not sure what is the water in Denver, but companies are sprouting up left and right here. Shane Graper, like George Avery of...

LinkBuilding 101

Most people understand by now that links have a very real influence on rankings in search engines. How it works and in...

How to Get Higher Affiliate Payout Raises

I commonly hear from affiliates the same thing: that they need better payouts and more importantly, why they aren’t getting a better...

Quality Is in the Eye of Google

Adotas-“The Wall Street Journal’s front page is typically littered with mistakes now,” a coworker randomly commented. “That’s because they laid off the proofreaders and...

Five Tips on Creating Women’s Oriented Mailing Lists.

I’ve been very much into niche based marketing the last few months, believing that its one of the sure fire ways for performance based...

Cake’s Jeff McCollum puts frosting onto Affiliate Software.

In the affiliate and CPA network software game, there have been a few companies that have dominated the game. For almost a decade everyone...

Google Farming Update: Quest for Quality

During this week, Google announced a significant algorithm-update which aims to increase quality in Google’s search results. Domains containing low-quality content are supposed...

Three Types of Offers that Always Work

Despite the growing popularity of Internet TV, both DishNetwork and DirectTV are a growing business.  A lot of it has to do with the...

Must read

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the...

Colossus SSP: The Dark Lord of Programmatic Advertising?

In a galaxy far, far away, where the mystic...

From Schmidt to Space: How Michael Cammarata’s AI Ambitions Could Fry the Grid

When life hands you lemons, you might make lemonade—but...

Roblox’s Year of Scale: How Ads Became the Name of the Game

Alright folks, the digital playground where avatars roam free...

Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

Welcome to the jungle, otherwise known as IAB NewFronts...

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Excited to share a deeply touching and insightful episode...

Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

In a headline-grabbing announcement that has tongues wagging across...

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...