Tuesday, May 21, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Content Locking Industry Rundown – Tips, Tricks, Programs

As part of trying to expand our coverage of new parts of the industry, Performance Marketing Insider started a series of interviews with content...

CPA Promotion

We bring the best support in affiliate networks community. No matter who you are emailers, mediabuyers... we can help you to find good niches...

Condom Ads Use Unborn Babies to Haunt Men

I'm not sure condom ads are ever very classy, but most of them contain naked women or worse, bananas to signify men's desires. Who...

WordPress Takes On Google

WordPress.com recently announced the launch of WordAds, a display ads initiative that will cut bloggers in on a percentage of revenue. The program is...

Bing’s Top Searches of 2011

Funny and interesting, bing has released the top searches of 2011 to the public. I've mentioned before how important it is to know about...

Stupid Idea: Federal Sales Tax Supported by PMA

Congress has started legislation to start a possible federal sales tax, specifically aimed at online retailers. The Performance Marketing Association, has expressed support on...

Cyber Monday Spending Up One Third

Cyber Monday was up 29 percent for online retailers selling though Mercent Retail versus last year, according to the Mercent Retail eCommerce Index. Mercent...

Feds Seize Over 100 Domain Names

Federal authorities in the U.S. have begun another crackdown of counterfeit and piracy websites. Over100 domain names have been seized by the government. The...

Must read

Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream

As always let’s cut the fluff and get right...

How The Trade Desk Became the Ghost in the Marketing Machine

Enter Olivia Kory, the Head of Strategy at Haus:...

Welcome to the Brave New World of Call Centers – Now with 99% Less Human Interaction!

Guess What? Frank Casale, the grandmaster of outsourcing, has...

Sucker Punching Clickbait: David Kohl’s Fight for Ad Integrity

Alright, folks, brace yourselves. We've got a hot one...

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

Ink, Bourbon, and Bytes: Inside David Kaplan’s Media Transformation

On the latest episode of the ADOTAT Show, I...

Amazon’s Upfront: One Funnel to Rule Them All

Amazon didn’t just host an upfront event; they held...

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the...

Colossus SSP: The Dark Lord of Programmatic Advertising?

In a galaxy far, far away, where the mystic...