Monday, June 9, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Infographic: Website Traffic From Smartphones Way Up

Back in 2011, there were countless articles and studies stressing the importance of optimizing websites for mobile devices. Everyone could see that the entire...

LeadCola Hacked, Accused of Scrub and Bribing AffPaying

You have to have wondered what happened with LeadCola this week, when hundreds of publishers received emails sending them to the infamous “GoogleHammer” dick-rolling...

Convicted Fraudster Irv Freiberg Accused Again of Being Scam Artist

CPL Media Group, a company owned by Michelle Larkin has filed a lawsuit in the United States Southern District Court of Florida against Irving...

SMS Ads to Reach $7.4 Billion by 2017?

It’s been made very clear that mobile advertising is a subject that deserves a lot of focus in today’s digital marketing world. Since it...

Best Fan Growth Boosts on Facebook

Having a business page on Facebook has always proven to be a good way to raise awareness of your company or to advertise to...

Topsy Releases a New Way to Measure Twitter Performance

Twitter gives marketers the opportunity to utilize a constant stream of social media content to plan out a successful marketing strategy to put in...

Mobile Conversions Are Up As Well

For a long time now, InMobi has proven to be a great source for anything new in the way of mobile advertising and the...

Smartphone Users More Likely to Buy Paid Content

The Online Publishers Association released some interesting new insight into the performance of smartphones, mobile ads, and the attitudes of smartphone users toward mobile...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...