Tuesday, June 10, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Most Tablet Users Love iPads with Wifi

As we know, tablets are becoming more and more popular as the top choice for mobile commerce. People are more comfortable using tablets to...

Ad Supported YouTube Stays on Apple Devices

A week or two ago, the talk of the web was focused on how Apple’s iOS 6 will be excluding YouTube as a featured...

New 3D and Rich Media Mobile Ad Platform from Amobee

It seems the new platforms and opportunities in mobile advertising are spewing out from all over in a constant flow. Day after day, there...

Small Business Still Stupid on Social Media

The results from a study conducted by SMB Group, a marketing insight company, in March 2012 came in today and were reported by eMarketer....

Mobile Email Open Rates Going Crazy

We have not heard much from the email marketing world lately, especially with all the popularity that social and mobile marketing have gained. Email...

New Mobile Video Ad Opportunity

Though mobile marketing is the talk of the town recently, mobile video advertising has not exactly done as well as everyone has expected it...

New International Cost Per Download Game Network Launched

Ad4Game, already one of the biggest gaming performance advertising network has jut announced the launch of its new offer-based network. Until recently the network...

Twitter to Beat Facebook in Mobile Revenue

The two names that most people find are synonymous with social networking are Twitter and Facebook, and with good reason. They both have enormous...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...