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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Leaders

(PMI-TV) Women in Power: Microsteph Drives Conversations and Traffic

Stephanie Lichenstien is the owner of Micro Media Marketing, a boutique social media company that specializes in niche markets. They are an outsourced social...
Pesach Lattin -
Marketing Madness

Facebook and Yahoo Settle Their Dispute with New Advertising and Content Partnership

With the countless lawsuits between big names in the digital world, it’s hard to keep track of them all. The results of these lawsuits...
Pesach Lattin -
Marketing Madness

CPA Reward Programs Making Comeback

About five years ago to compete in the CPA Marketing space as a network you needed to have a rewards program that rewarded your...
Pesach Lattin -
Marketing Madness

Facebook Leaving the Spotlight?

It wasn’t long ago that we were all hearing about Facebook’s advertising troubles, and before that there was so much excitement about Facebook’s new...
Pesach Lattin -
Marketing Madness

Malicious Malware Could Ruin Your App of Choice

The most popular apps in application stores are always the ones that advertisers target, trying to get their ads to appear within those apps....
Pesach Lattin -
Marketing Madness

Android Still Leading According to comScore

All big companies will promise certain things, or make their platforms seem like the absolute best to advertise on, whether that’s the case or...
Pesach Lattin -
Marketing Madness

App Store Gives Food and Drink a Chance

Sure, it’s only really exciting news for those in the industry, but Apple’s addition of a “Food & Drink” category to their app store...
Pesach Lattin -
Marketing Madness

A Shitty Lawyer Will Ruin Your Business

I’ve been publishing in online advertising since 2000, and because of that I’ve gotten my share of legal letters from attorneys for things that...
Pesach Lattin -
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ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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